Pinterest (PINS) vs YouTube (GOOGL) apps

Pinterest and YouTube are content discovery platforms that categorize in app stores as "Photo & Video apps", as opposed to "Social". Depth of engagement (Time Spent Penetration, Average Minutes per daily user) is equally as important for Pinterest and YouTube, as it is for Social apps. YouTube is one of the leaders, alongside TikTok, when it comes to Average Minutes per DAU, given its nature as a content streaming platform.

Pinterest vs YouTube: cross-app usage

Percent of Youtube users using Pinterest

Percent of Pinterest users using Youtube

Percent of YouTube users that use Pinterest

The number of devices who have opened YouTube at least once over the last 30 days divided by the sum of devices who have opened both Pinterest and YouTube at least once over the last 30 days.

Percent of Pinterest users that use YouTube

The number of devices who have opened Pinterest at least once over the last 30 days divided by the sum of devices who have opened both YouTube and Pinterest at least once over the last 30 days.