Instacart
Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag
Instacart
CART
Instacart daily active users (DAU) trend
Updated March 31, 2024
Gross transaction value(GTV)
Apptopia DAUs
Region & Time Period
Worldwide
October 2021 - September 2023
Instacart DAU Trend
Instacart's DAU trend is positive in the last 12 months
Correlation
Instacart DAU has a >.8 correlation with Instacart-reported Gross Transaction Value (GTV).
Notes
Apptopia defines DAU as the number of unique users who opened the app at least once in the last 24 hours. This may differ from Instacart's definition of a daily active user.
Daily user trends on Instacart app over the last year
In 3Q23, Instacart daily active users increased 6% from 2Q23. The trailing 30-day trend is up 29% year-over-year.
Ridesharing/Food Delivery apps
Highest DAU growth YoY in the last 90 days.
Ridesharing/Food Delivery apps competition
View competitive intensity between top Ridesharing and Food Delivery apps.
Instacart Food Delivery app user statistics
Instacart user churn
Instacart-Get Grocery Delivery
Instacart fastest growing user segment
Female Users
Male Users
Additional app insights
Additional resources for Instacart
Breaking down the Instacart IPOSep 20, 2023 - Apptopia
Instacart’s Highest-Value Customer is the Female ShopperSep 15, 2023 - Apptopia
Instacart IPO banks tout e-grocery shopping potential, but challenges loomOct 16, 2023 - Reuters
Instacart Was All About Grocery Delivery. No LongerSep 14, 2023 - The New York Times
Instacart improves frequency of use, but time spent per average user lags peersFeb 29, 2024 - Apptopia
