Affirm

Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag

Affirm

AFRM

Affirm monthly active users (MAU) trend

Updated March 31, 2024
Affirm monthly active users (MAU) trend

Active consumers(K#)

Apptopia MAUs

Region & Time Period
Worldwide

October 2021 - September 2023

Affirm MAU Trend

Affirm MAU trend is positive in the last 12 months

Correlation

Affirm MAU has a >.9 correlation with Affirm-reported Active Consumers.

Notes

Apptopia defines MAU as the number of unique users who opened the app at least once in the last 30 days. This may differ from Affirm's definition of a monthly active user.

Monthly user trends on Affirm app over the last year

In 3Q23, Affirm daily active users increased 14% from 2Q23. The trailing 30-day trend is up 49% year-over-year.

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Affirm Fintech app user statistics

Affirm user churn

Affirm user churn

Affirm: Buy now, pay over time

Affirm fastest growing user segment

Affirm fastest growing user segment

Casual Users

Power Users

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