Affirm
Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag
Affirm
AFRM
Affirm monthly active users (MAU) trend
Updated March 31, 2024
Active consumers(K#)
Apptopia MAUs
Region & Time Period
Worldwide
October 2021 - September 2023
Affirm MAU Trend
Affirm MAU trend is positive in the last 12 months
Correlation
Affirm MAU has a >.9 correlation with Affirm-reported Active Consumers.
Notes
Apptopia defines MAU as the number of unique users who opened the app at least once in the last 30 days. This may differ from Affirm's definition of a monthly active user.
Monthly user trends on Affirm app over the last year
In 3Q23, Affirm daily active users increased 14% from 2Q23. The trailing 30-day trend is up 49% year-over-year.
Fintech apps
Highest DAU growth YoY in the last 90 days.
Fintech apps competition
View competitive intensity between top Fintech apps.
Affirm Fintech app user statistics
Affirm user churn
Affirm: Buy now, pay over time
Affirm fastest growing user segment
Casual Users
Power Users
Additional app insights
Additional resources for Affirm
Affirm shares jump on expanded partnership with AmazonNov 02, 2023 - Reuters
Klarna’s mobile engagement hit all-time-high in MayJun 01, 2022 - Apptopia
Summer Retail Recap: Prime Day and competitive sales stimulate ecommerce Aug 18, 2023 - Apptopia
Affirm CEO: We have a business model that’s perfect for uncertain timesNov 09, 2023 - CNBC
A warning sign for the buy-now-pay-later app AffirmJun 07, 2022 - Los Angeles Times
Mobile Macro: February 2024Mar 14, 2024 - Apptopia
