Snapchat
Snapchat
SNAP
Snapchat daily active users (DAU) trend
DAUs - North America(M#)
Apptopia DAUs
Region & Time Period
October 2021 - September 2023
Snapchat DAU Trend
Snapchat DAU trend is positive in the last 12 months.
Correlation
Snapchat DAU has a >.9 correlation with Snapchat-reported North American Daily Active Users (DAU).
Notes
Apptopia defines DAU as the number of unique users who opened the app at least once in the last 24 hours. This may differ from Snapchat's definition of a daily active user.
Daily user trends on Snapchat app over the last year
In 3Q23, Snapchat daily active users increased 3% from 2Q23. The trailing 30-day trend is up 16% year-over-year.
Social Media apps
Highest DAU growth YoY in the last 90 days.
Social Media apps competition
View competitive intensity between top Social Media apps.
Snapchat Social Media app user statistics
Snapchat user churn
Snapchat churn
Snapchat fastest growing user segment
Older users
Younger users
Additional app insights
Additional resources for Snapchat
Social Media App sector insights
What India’s ban of TikTok could tell us about the U.S. social media market
Mar. 22, 2023 - Apptopia
Meta’s 2Q23 user engagement: Daily minutes on Instagram up 27% YoY
Aug. 01, 2023 - Apptopia
TikTok falls to Threads on the Most Downloaded Social Apps of the Year
Jan. 19, 2024 - Apptopia
Mobile engagement is a leading indicator for advertising business health
Feb. 07, 2024 - Apptopia