Snapchat

Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag

Snapchat

SNAP

Snapchat daily active users (DAU) trend

Updated March 31, 2024
Snapchat daily active users (DAU) trend

DAUs - North America(M#)

Apptopia DAUs

Region & Time Period
Worldwide

October 2021 - September 2023

Snapchat DAU Trend

Snapchat DAU trend is positive in the last 12 months.

Correlation

Snapchat DAU has a >.9 correlation with Snapchat-reported North American Daily Active Users (DAU).

Notes

Apptopia defines DAU as the number of unique users who opened the app at least once in the last 24 hours. This may differ from Snapchat's definition of a daily active user.

Daily user trends on Snapchat app over the last year

In 3Q23, Snapchat daily active users increased 3% from 2Q23. The trailing 30-day trend is up 16% year-over-year.

Social Media apps

Highest DAU growth YoY in the last 90 days.

Social Media apps competition

View competitive intensity between top Social Media apps.

Get access to
market-moving insights

Request data on tickers you cover and receive a CSV and analyst support for your own analysis.

By submitting this form, you agree to Apptopia’s Privacy Policy and Terms of Service.