Snapchat
Updated January 29, 2024 • Trailing 12 Months; 90-Day Lag
META
Snapchat
SNAP
Instagram (META) vs Snapchat (SNAP) apps
Instagram and Snapchat compete closely, with similar product utility to follow friends' photos and videos. As the competition for attention and advertisers went on, Instagram adopted more product features that imitate Snapchat, such as the ephermeral user "stories" that disappear after 24 hours and therefore drive continual engagement.
Snapchat
Instagram vs Snapchat: cross-app usage
Percent of Instagram users using Snapchat
Percent of Snapchat users using Instagram
Percent of Instagram users that use Snapchat
The number of devices who have opened Instagram at least once over the last 30 days divided by the sum of devices who have opened both Snapchat and Instagram at least once over the last 30 days.
Percent of Snapchat users that use Instagram
The number of devices who have opened Snapchat at least once over the last 30 days divided by the sum of devices who have opened both Instagram and Snapchat at least once over the last 30 days.
Instagram vs Snapchat app relative size analysis (Monthly users, US)
Snapchat
Notes
Instagram was 2.5x the size of Snapchat in the most recent month, compared to 2.6x its size a year ago.
Additional app insights
Competitive intensity among top Social Media apps
Explore Social Media market dynamics and user engagement levels of top apps in the category.
Social Media usage trends
Highest and lowest DAU growth YoY in the last 90 days
