META
Instagram daily active users (DAU) trend
DAUs - Instagram advertising(M#)
Apptopia DAUs
Region & Time Period
October 2021 - September 2023
Instagram DAU Trend
Instagram DAU trend is positive in the last 12 months.
Correlation
There is a >.9 correlation between Instagram advertising and Apptopia DAU estimates for Instagram.
Notes
Apptopia defines DAU as the number of unique users who opened the app at least once in the last 24 hours. This may differ from Instagram's definition of a daily active user.
Daily user trends on Instagram app over the last year
In 3Q23, daily active users decreased -1% from 2Q23. The trailing 30-day trend is up 8% year-over-year.
Social Media apps
Highest DAU growth YoY in the last 90 days.
Social Media apps competition
View competitive intensity between top Social Media apps.
Instagram Social Media app user statistics
Instagram user churn
Instagram churn
Instagram fastest growing user segment
Younger Users
Older Users
Additional app insights
Additional resources for Instagram
Social Media app sector insights
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