Instagram

Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag

Instagram

META

Instagram daily active users (DAU) trend

Updated March 31, 2024
Instagram daily active users (DAU) trend

DAUs - Instagram advertising(M#)

Apptopia DAUs

Region & Time Period
Worldwide

October 2021 - September 2023

Instagram DAU Trend

Instagram DAU trend is positive in the last 12 months.

Correlation

There is a >.9 correlation between Instagram advertising and Apptopia DAU estimates for Instagram.

Notes

Apptopia defines DAU as the number of unique users who opened the app at least once in the last 24 hours. This may differ from Instagram's definition of a daily active user.

Daily user trends on Instagram app over the last year

In 3Q23, daily active users decreased -1% from 2Q23. The trailing 30-day trend is up 8% year-over-year.

Social Media apps

Highest DAU growth YoY in the last 90 days.

Social Media apps competition

View competitive intensity between top Social Media apps.

Instagram Social Media app user statistics

Instagram user churn

Instagram user churn

Instagram churn

Instagram fastest growing user segment

Instagram fastest growing user segment

Younger Users

Older Users

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