TikTok

YouTube

Updated January 29, 2024 • Trailing 12 Months; 90-Day Lag

TikTok

Private

YouTube

GOOGL

TikTok (Private) vs YouTube (GOOGL) apps

TikTok and YouTube are apps in the Social sector that are more like entertainment streaming platforms due to their focus on video content. YouTube traditionally had longer video content; however, to compete with TikTok's explosive popularity in 2020/2021, YouTube launched YouTube Shorts.  

TikTok

DAU
-2.24%
MAU
2.29%

YouTube

DAU
3.59%
MAU
0.56%

TikTok vs YouTube: cross-app usage

TikTok vs YouTube: cross-app usage

Percent of YouTube users using TikTok

Percent of TikTok users using YouTube

Percent of TikTok users that use YouTube
The number of devices who have opened TikTok at least once over the last 30 days divided by the sum of devices who have opened both YouTube and TikTok at least once over the last 30 days.
Percent of YouTube users that use TikTok
The number of devices who have opened YouTube at least once over the last 30 days divided by the sum of devices who have opened both TikTok and YouTube at least once over the last 30 days.

TikTok vs YouTube app relative size analysis (Monthly users, US)

TikTok vs YouTube app relative size analysis (Monthly users, US)

TikTok

YouTube

Notes

YouTube was 5.5x the size of TikTok in the most recent month, compared to 4.9x its size a year ago.

Additional app insights

Competitive intensity among top Social Media apps

Explore Social Media market dynamics and user engagement levels of top apps in the category.

Social Media usage trends

Highest and lowest DAU growth YoY in the last 90 days

YouTube

3.59%

Facebook

1.75%

Instagram

0.11%

TikTok

-2.24%

More comparisons

Social Media

TikTok

vs

Instagram

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