YouTube
YouTube
GOOGL
YouTube daily active users (DAU) trend

Youtube ads revenue
Apptopia DAUs
Region & Time Period
October 2021 - September 2023
YouTube DAU Trend
YouTube DAU trend is positive in the last 12 months.
Correlation
There is a relationship between YouTube Ads Revenue and Apptopia DAU estimates for YouTube.
Notes
Apptopia defines DAU as the number of unique users who opened the app at least once in the last 24 hours. This may differ from YouTube's definition of a daily active user.
Daily user trends on YouTube app over the last year
In 3Q23, YouTube daily active users increased 2% from 2Q23. The trailing 30 day trend is up 10% YoY during the same period.
Social Media apps
Highest DAU growth YoY in the last 90 days.
Social Media apps competition
View competitive intensity between top Social Media apps.
YouTube Social Media app user statistics
YouTube user churn

YouTube churn
YouTube fastest growing user segment

Younger Users
Older Users
Additional app insights
Additional resources for YouTube
Social Media app sector insights

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