TikTok
Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag
TikTok
Private
TikTok monthly active users (MAU) trend
Updated March 31, 2024
Apptopia MAU
Region & Time Period
Worldwide
October 2021 - September 2023
TikTok MAU Trend
TikTok MAU trend is positive in the last 12 months.
Correlation
n/a
Notes
Apptopia defines MAU as the number of unique users who opened the app at least once in the last 30 days. This may differ from TikTok's definition of a daily active user.
Monthly user trends on TikTok app over the last year
In 3Q23, TikTok monthly active users were flat from 2Q23. The trailing 30-day trend is up 2% year-over-year.
Social Media apps
Highest DAU growth YoY in the last 90 days.
Social Media apps competition
View competitive intensity between top Social Media apps.
TikTok Social Media app user statistics
TikTok user churn
TikTok churn
TikTok fastest growing user segment
Younger users
Older users
Additional app insights
Additional resources for TikTok
What India’s ban of TikTok could tell us about the U.S. social media marketMar 22, 2023 - Apptopia
TikTok falls to Threads on the Most Downloaded Social Apps of the YearJan 19, 2024 - Apptopia
TikTok Shop, a rising threat to Shopee and Lazada in Southeast AsiaMay 26, 2023 - CNBC
Chinese apps remain hugely popular in the U.S. despite efforts to ban TikTokMay 29, 2023 - CNBC
Have we reached peak TikTok? The app’s hype cycle may be nearing an end Dec 13, 2023 - NBC News
Mobile engagement is a leading indicator for advertising business healthFeb 07, 2024 - Apptopia
