Afterpay

Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag

Afterpay

SQ

Afterpay monthly active users (MAU) trend

Updated March 31, 2024
Afterpay monthly active users (MAU) trend

GPV - Afterpay($B)

Apptopia MAUs

Region & Time Period
Worldwide

October 2021 - September 2023

Afterpay's MAU Trend

Afterpay's MAU trend is positive in the last 12 months

Correlation

Afterpay MAU has a >.8 correlation with Afterpay-reported Gross Transaction Value (GTV).

Notes

Apptopia defines MAU as the number of unique users who opened the app at least once in the last 30 days. This may differ from Afterpay's definition of a monthly active user.

Monthly user trends on Afterpay app over the last year

In 3Q23, Afterpay daily active users increased 5% from 2Q23. The trailing 30-day trend is up 16% year-over-year.

Fintech apps

Highest DAU growth YoY in the last 90 days.

Fintech apps competition

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Afterpay Fintech app user statistics

Afterpay user churn

Afterpay user churn

Afterpay - Buy Now, Pay Later

Afterpay fastest growing user segment

Afterpay fastest growing user segment

Casual Users

Power Users

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