Afterpay
Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag
Afterpay
SQ
Afterpay monthly active users (MAU) trend
Updated March 31, 2024
GPV - Afterpay($B)
Apptopia MAUs
Region & Time Period
Worldwide
October 2021 - September 2023
Afterpay's MAU Trend
Afterpay's MAU trend is positive in the last 12 months
Correlation
Afterpay MAU has a >.8 correlation with Afterpay-reported Gross Transaction Value (GTV).
Notes
Apptopia defines MAU as the number of unique users who opened the app at least once in the last 30 days. This may differ from Afterpay's definition of a monthly active user.
Monthly user trends on Afterpay app over the last year
In 3Q23, Afterpay daily active users increased 5% from 2Q23. The trailing 30-day trend is up 16% year-over-year.
Fintech apps
Highest DAU growth YoY in the last 90 days.
Fintech apps competition
View competitive intensity between top Fintech apps.
Afterpay Fintech app user statistics
Afterpay user churn
Afterpay - Buy Now, Pay Later
Afterpay fastest growing user segment
Casual Users
Power Users
Additional app insights
Additional resources for Afterpay
Citcon to Bring Cash App Pay and Afterpay to E-commerce PlatformsSep 26, 2023 - Yahoo Finance
Small shops provide bigger business for Square's buy now/pay later loansNov 29, 2023 - American Banker
Afterpay Partners Up With HBX for the Return of DropshopDec 07, 2023 - Women's Wear Daily
Mobile Macro: February 2024Mar 14, 2024 - Apptopia
Klarna’s mobile engagement hit all-time-high in MayAug 18, 2022 - Apptopia
Summer Retail Recap: Prime Day and competitive sales stimulate ecommerceAug 18, 2023 - Apptopia
