Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag
META
Facebook daily active users (DAU) trend
Updated March 31, 2024
Facebook App DAUs(M#)
Apptopia DAUs
Region & Time Period
Worldwide
October 2021 - September 2023
Facebook DAU Trend
Facebook DAU trend is positive in the last 12 months.
Correlation
Facebook DAU has a >.9 correlation with Facebook-reported Daily Active Users.
Notes
Apptopia defines DAU as the number of unique users who opened the app at least once in the last 24 hours. This may differ from Facebook's definition of a daily active user.
Daily user trends on Facebook app over the last year
In 3Q23, Facebook daily active users increased 2% from 2Q23. The trailing 30-day trend is up 6% year-over-year.
Social Media apps
Highest DAU growth YoY in the last 90 days.
Social Media apps competition
View competitive intensity between top Social Media apps.
Facebook Social Media app user statistics
Facebook user churn
Facebook churn
Facebook fastest growing user segment
Older users
Younger users
Additional app insights
Additional resources for Facebook
TikTok falls to Threads on the Most Downloaded Social Apps of the YearJan 19, 2024 - Apptopia
WhatsApp is Finally Starting to Dominate in the United States. Here’s Why.Sep 23, 2023 - Big Technology
Meta's Instagram and Facebook are growing faster than TikTokNov 13, 2023 - Business Insider
Mobile engagement is a leading indicator for advertising business healthFeb 07, 2024 - https://apptopia.com/blog/mobile-engagement-is-a-leading-indicator-for-advertising-business-health/
