Snapchat

YouTube

Updated January 29, 2024 • Trailing 12 Months; 90-Day Lag

Snapchat

SNAP

YouTube

GOOGL

Snapchat (SNAP) vs YouTube (GOOGL) apps

Snapchat and YouTube are both Photo & Video apps with secondary categories in Social Networking and Entertainment, respectively. Snapchat users share photos and videos with friends and can browse influencer content for entertainment and advertisements. YouTube users search for video content to stream as entertainment, education, etc. Advertisements break up the content unless subscribed to YouTube Premium. Snapchat's paid subscription, Snapchat+, does not omit advertisements but enables premium features for users.

Snapchat

DAU
-1.43%
MAU
0.37%

YouTube

DAU
3.59%
MAU
0.56%

Snapchat vs YouTube: cross-app usage

Snapchat vs YouTube: cross-app usage

Percent of YouTube users using Snapchat

Percent of Snapchat users using YouTube

Percent of Snapchat users that use YouTube
The number of devices who have opened Snapchat at least once over the last 30 days divided by the sum of devices who have opened both YouTube and Snapchat at least once over the last 30 days.
Percent of YouTube users that use Snapchat
The number of devices who have opened YouTube at least once over the last 30 days divided by the sum of devices who have opened both Snapchat and YouTube at least once over the last 30 days.

Snapchat vs YouTube app relative size analysis (Monthly users, US)

Snapchat vs YouTube app relative size analysis (Monthly users, US)

Snapchat

YouTube

Notes

YouTube was 4.75x the size of Snapchat the most recent month, compared to 5x its size a year ago. 

Additional app insights

Competitive intensity among top Social Media apps

Explore Social Media market dynamics and user engagement levels of top apps in the category. 

Social Media usage trends

Highest and lowest DAU growth YoY in the last 90 days

YouTube

3.59%

Facebook

1.75%

Instagram

0.11%

TikTok

-2.24%

More comparisons

Social Media

Instagram

vs

Snapchat

TikTok

vs

Instagram

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