Updated January 29, 2024 • Trailing 12 Months; 90-Day Lag
META
PINS
Instagram (META) vs Pinterest (PINS) apps
Instagram vs Pinterest: cross-app usage
Percent of Instagram users using Pinterest
Percent of Pinterest users using Instagram
Percent of Pinterest users that use Instagram
The number of devices who have opened Pinterest at least once over the last 30 days divided by the sum of devices who have opened both Instagram and Pinterest at least once over the last 30 days.
Percent of Instagram users that use Pinterest
The number of devices who have opened Instagram at least once over the last 30 days divided by the sum of devices who have opened both Pinterest and Instagram at least once over the last 30 days.
Instagram vs Pinterest app relative size analysis (Monthly users, US)
Notes
Instagram was 2.5x the size of Pinterest in the most recent month, compared to 8.7x its size a year ago.
Additional app insights
Competitive intensity among top Social Media apps
Explore Social Media market dynamics and user engagement levels of top apps in the category.
Social Media usage trends
Highest and lowest DAU growth YoY in the last 90 days
