Solutions: Apptopia Sales Prospector Pro
Chartboost discovered that Apptopia had what they needed to give them a competitive edge to turbocharge their business growth. We talked with Amee Cho, Chief of Staff about her experience with Apptopia.
The value we received from Apptopia exceeded the competition
Sales Prospector Pro, and every Apptopia plan, comes with App Insights, allowing you to analyze the performance metrics of every app in existence. This core intelligence, in combination with Ad Intelligence and Top charts, arms Chartboost with the insights needed to accelerate sales, marketing and product development.
As a team leader of publisher sales and account management, Adam Boffoli used the Ad Intelligence feature as his go-to for identifying potential partners. While sorting through the Top Charts section is valuable, being able to sort by ad type and ad network saved his team a lot of time and effort.
We were partnering with a top publisher, but according to Apptopia, we did not have one of their top apps integrated with the Chartboost SDK. After identifying the opportunity, we focused efforts on onboarding this app, which led to a significant increase in month over month revenue.
Other members of the Chartboost team explain how Apptopia helps them save time finding new opportunities:
“The Top Publisher tab under Ad Intelligence provides insights on ad formats like banners, interstitials and rewarded. Since we recently launched banner format, this feature helps me identify opportunities with apps that has banner inventory.”
- Joanne Soh, Business Development Manager, EMEA
“I take a look at the App Insights page for anything trending that I haven't noticed. But I really enjoy scouring Ad Intelligence and Top Charts, filtering for categories like Games. Within Ad Intelligence, I can see what is trending as well as which apps are working with us or not. This allows me to check our internal history to see where things may have gone south, but to see if I can pick the conversation back up.”
- Ryan Giron, Head of Demand, Americas