Segment is the leading customer data platform, helping over 20,000 businesses collect, clean, and control their customer data. Having landed their first account just seven years ago, their growth in SaaS has been nothing short of remarkable.
In 2016, Segment and Apptopia joined forces over a shared commitment to make data more accessible. So, while Segment was busy making their customers’ lives easier, the Apptopia team stepped in to return the favor.
This year, Segment began integrating our API into their data warehouse, ultimately piping it into their Salesforce instance and Looker dashboards. As a result, they have enriched ~16k accounts with key data points. Armed with critical insights, Segment is empowering their sales outreach and supercharging their growth