PROBLEM: PikPok needed a way to efficiently identify market opportunities to scale
STRATEGY: Using Apptopia's app intelligence, the PikPok team discovered whitespace in the market, evaluated potential opportunities, and tracked their competition
RESULTS: With complete market visibility, PikPok is steering away from risky decisions, and toward those with higher ROI
PikPok is a leading games publisher known for high quality and compelling releases, like Clusterduck, Into the Dead, and Rival Stars Horse Racing. With hundreds of millions of mobile downloads under its belt already, the company is hungry to advance to the next level and expand its reach. To achieve this, the PikPok team sought out an intelligence solution in 2020. They quickly landed on Apptopia, which they’ve been using to discover new opportunities and outmaneuver their competition ever since.