After “getting by” with other intelligence providers, AdColony discovered that Apptopia had what the others were missing— real solutions for growing the breadth and strength of their business. While their team opted for access to our entire webtool, it was our Report Builder feature and Custom Reports service that quickly became AdColony’s bread and butter.
Solution: Apptopia Sales Prospector - Report Builder
Using Report Builder, AdColony began creating hyper-specific reports based on criteria such as downloads, IAP revenue and current SDK installs. These reports have allowed them to keep tabs on current and potential app partners, simultaneously scaling their sales pipeline and strengthening their customer services.
“The morning we signed our contract with Apptopia, a massive brand advertising client asked us what apps their ads were running in. Apptopia was on the phone with our team 15 minutes later showing us how to look it up, showing us where to go. As someone who works with a lot of external vendors, that was super impressive to me. I don’t think a lot of other companies would do that,” said Jonathan
The AdColony team also took advantage of Apptopia’s alert feature. Now, they get automatically notified when an app reaches a performance milestone that qualifies it as a
potential opportunity. Plus, they’re alerted every time an app installs or uninstalls them or a competitor, making lead capturing that much easier.
Solution: Apptopia API - Custom Reports
To access more specialized information, AdColony requests Custom Reports through their Apptopia customer success manager. This service provides AdColony with the flexibility needed to conduct all of their mobile data research in one place.
In addition to ad hoc reports, AdColony receives a custom monthly report designed to give their team an ongoing, in-depth look at the competitive landscape.
There’s a great back-and-forth between us and our customer success manager. She’s really responsive.
The relationship between AdColony and their customer success manager has also helped them discover other uses for the Apptopia tool.
“I’m really enjoying pulling specific apps to support our PR efforts. After signing a reseller agreement in New Zealand, I was able to include data from one of our custom reports in the announcement press release.” - Jonathan