Americans now spend 6.3 hours per day on their phones, up an hour from January 2023
We took a look at Apptopia’s U.S. consumer panel data spanning January 2023 through December 2025 to understand high-level trends in mobile time spent, app... Read more.
Investor Note: Apptopia Data Shows Kalshi’s Impact on DKNG, FLUT, and the Online Sports Betting Market
The U.S. online sports betting industry is entering a new phase. After years of land-grab growth, 2025 mobile download data from Apptopia reveals a maturing market... Read more.
Gen AI Chatbots: February 2026 Apptopia Data Brief
The GenAI Chatbot app market has increased 152% YoY since last January. Google’s Gemini has gone from a 14.7% share of the market in January 2025 to a 25.2%... Read more.
Predictions Market Briefing: Kalshi’s 3M+ Downloads in January Outpaces DraftKings and FanDuel’s Best Months
Kalshi downloads have been absolutely ripping since August. In January, the mobile app posted more than 3 million downloads in the US. This is more than DraftKings... Read more.
Trouble Brewing for Starbucks?
Starbucks is, as the say, going through it right now. Churn is up, year-over-year, in dramatic fashion. Here’s the TLDR: While Power Users are not churning... Read more.
TikTok DAU Growth Has Fallen, Churned Users Are Not Going to Competitors
TikTok had negative YoY DAU growth in the US every month of 2025. MAU growth is relatively flat though. This leads one to believe that while some DAUs are churning... Read more.
Gen AI Chatbots: January 2026 Apptopia Data Brief
ChatGPT maintains category leadership with approximately 35% DAU market share domestically and close to 50% worldwide. The incumbent position remains secure even... Read more.
Kalshi has its own audience, but is threatening to take sportsbook users
Kalshi, the predictions market platform, is growing mobile app daily active users. Giving the timing, the NFL season and College Football, have had a big impact... Read more.
Netflix’s Market Share Is Either 55% or 3.5%—The DOJ Has to Pick One
The $82.7 billion question hanging over Netflix’s proposed acquisition of Warner Bros. Discovery isn’t whether regulators will scrutinize the deal, but... Read more.
Amazon’s Gen Z Problem: Mobile Data Shows Walmart Closing the Gap
Amazon is slowly losing its grip on the next generation of mobile customers and Walmart is benefitting. As far as mobile commerce goes, Amazon is still the larger... Read more.