America’s Gig Workforce Is Growing — Led by Gen Z
More Americans are turning to gig-work, according to Apptopia’s data on the six largest worker-side apps: DoorDash-Dasher, Uber-Driver, Instacart Shopper,... Read more.
Threads Is Bleeding Users, X Is Winning on Every Engagement Metric We Track
Global DAUs of Threads have declined every month for the past eight months. US DAUs of the app have declined for seven out of the past eight months. US DAUs are... Read more.
Whatnot Hits Record Downloads in April, Rivals TikTok Engagement
Whatnot, the live-auction shopping app, pulled 4.6 million US downloads in April 2026, its highest monthly total on record. That’s a 57% increase over April... Read more.
Gen AI Chatbots: May 2026 Apptopia Data Brief, DAUs fall but high frequency usage is sticky
Daily active users of the Gen AI Chatbot app market in the US have contracted 1.5% month-over-month in April. DAUs still remain elevated 3.8% from February. The... Read more.
OSB App Market Grows Monthly Users 11% in Q1 2026 As Engagement Continues To Fall
While MAU grew 10.7% for the US sportsbook market, DAU shrunk 4.7% YoY in Q1 2026. When MAU increases and DAU decreases, this points to a decrease in engagement.... Read more.
App Engagement Data Shows Interest in Crypto Is Waning
US crypto app engagement data shows the past quarter was the weakest since the start of Trump’s second term in office. For this analysis, we reviewed the top... Read more.
Netflix’s Primary Internal Quality Engagement Metric Might Just Be Time Spent
Netflix told investors a week ago that its expansion into video podcasts and its showing of the World Baseball Classic helped its “primary internal quality... Read more.
Time Spent on Social Media Eclipses Entertainment
The smartphone attention economy in the US has quietly rearranged itself. Total mobile time spent in the US continues to grow. That growth is not evenly distributed.... Read more.
Vrbo Downloads Are Collapsing
Vrbo US download numbers are in freefall. Average monthly downloads dropped from 1.8 million in Q1 2023 to 682k in Q1 2026, a -26.8% CAGR. The trajectory worsened... Read more.
Starlink App Data Signals Broadening Growth Ahead of SpaceX IPO
SpaceX is expected to go public this summer at a valuation reportedly north of $1 trillion, and Starlink is the engine that has to justify much of that number. The... Read more.