App Engagement Data Shows Interest in Crypto Is Waning
US crypto app engagement data shows the past quarter was the weakest since the start of Trump’s second term in office. For this analysis, we reviewed the top... Read more.
Netflix’s Primary Internal Quality Engagement Metric Might Just Be Time Spent
Netflix told investors a week ago that its expansion into video podcasts and its showing of the World Baseball Classic helped its “primary internal quality... Read more.
Time Spent on Social Media Eclipses Entertainment
The smartphone attention economy in the US has quietly rearranged itself. Total mobile time spent in the US continues to grow. That growth is not evenly distributed.... Read more.
Vrbo Downloads Are Collapsing
Vrbo US download numbers are in freefall. Average monthly downloads dropped from 1.8 million in Q1 2023 to 682k in Q1 2026, a -26.8% CAGR. The trajectory worsened... Read more.
Starlink App Data Signals Broadening Growth Ahead of SpaceX IPO
SpaceX is expected to go public this summer at a valuation reportedly north of $1 trillion, and Starlink is the engine that has to justify much of that number. The... Read more.
SpaceX IPO deep dive on Grok and X: App data signs are positive
SpaceX filed confidentially for what could be the largest IPO in history on April 1. It’s a combined SpaceX-xAI entity targeting a $2 trillion valuation. Starlink’s... Read more.
Gen AI Chatbots: April 2026 Apptopia Data Brief, ChatGPT drops below 40% market share
The Gen AI Chatbot mobile market just registered its most significant share shift in months. In March, Claude surged to 10% of daily active user share among the... Read more.
Top Social Media Platforms Grew 1Q26 Engagement. Snapchat Didn’t.
Every quarter, we look at average time spent per daily active user across major US social platforms using Apptopia’s consumer device panel. The Q1 2026 data... Read more.
Delta Is on a Three Quarter Run With Young Flyers
Apptopia leveraged its US consumer device mobile panel to determine how major airlines are performing with different age groups. All data in this post is focused... Read more.
After the Torch Goes Out: Did Peacock Retain Its Olympic Viewers?
Last month I reported on how the Peacock was performing through the first 10 days of the Winter Olympics: Apptopia analyzed its consumer mobile panel to break down... Read more.