Apptopia Partners With YipitData, Becomes Exclusive Mobile Data Provider
BOSTON, April 6, 2026 — Apptopia announces a partnership with YipitData, one of the most widely used and respected alternative data platforms among institutional... Read more.
SpaceX IPO deep dive on Grok and X: App data signs are positive
SpaceX filed confidentially for what could be the largest IPO in history on April 1. It’s a combined SpaceX-xAI entity targeting a $2 trillion valuation. Starlink’s... Read more.
Gen AI Chatbots: April 2026 Apptopia Data Brief, ChatGPT drops below 40% market share
The Gen AI Chatbot mobile market just registered its most significant share shift in months. In March, Claude surged to 10% of daily active user share among the... Read more.
Top Social Media Platforms Grew 1Q26 Engagement. Snapchat Didn’t.
Every quarter, we look at average time spent per daily active user across major US social platforms using Apptopia’s consumer device panel. The Q1 2026 data... Read more.
Delta Is on a Three Quarter Run With Young Flyers
Apptopia leveraged its US consumer device mobile panel to determine how major airlines are performing with different age groups. All data in this post is focused... Read more.
After the Torch Goes Out: Did Peacock Retain Its Olympic Viewers?
Last month I reported on how the Peacock was performing through the first 10 days of the Winter Olympics: Apptopia analyzed its consumer mobile panel to break down... Read more.
McDonald’s Is America’s Plan A and Plan B Quick-Service Restaurant
McDonald’s leads the QSR industry in downloads, sessions, and daily active users. That much is well documented. What we wanted to know is what happens when... Read more.
Investor Note: Mid-Q1 2026 Look at Potential and Peril for Streamers NFLX, WBD, CMCSA, DIS
Apptopia analyzed the top streaming entertainment apps through the first two months in Q1 2026 to get a look at how things are trending this quarter. The data in... Read more.
Gen AI Chatbots: March 2026 Apptopia Data Brief, Claude Gets Traction
ChatGPT is still the biggest name in generative AI chatbots but the gap is closing fast. The mobile app has lost US daily active users (DAU) for four consecutive... Read more.
Older Americans Are Watching 90 Minutes of Olympics a Day on Their Phones
The 2026 Milan-Cortina Winter Olympics wrapped its first 10 days on Peacock . While it drew a smaller daily mobile audience than prior games but the people who did... Read more.