McDonald’s Is America’s Plan A and Plan B Quick-Service Restaurant
McDonald’s leads the QSR industry in downloads, sessions, and daily active users. That much is well documented. What we wanted to know is what happens when... Read more.
Investor Note: Mid-Q1 2026 Look at Potential and Peril for Streamers NFLX, WBD, CMCSA, DIS
Apptopia analyzed the top streaming entertainment apps through the first two months in Q1 2026 to get a look at how things are trending this quarter. The data in... Read more.
Gen AI Chatbots: March 2026 Apptopia Data Brief, Claude Gets Traction
ChatGPT is still the biggest name in generative AI chatbots but the gap is closing fast. The mobile app has lost US daily active users (DAU) for four consecutive... Read more.
Older Americans Are Watching 90 Minutes of Olympics a Day on Their Phones
The 2026 Milan-Cortina Winter Olympics wrapped its first 10 days on Peacock . While it drew a smaller daily mobile audience than prior games but the people who did... Read more.
Americans now spend 6.3 hours per day on their phones, up an hour from January 2023
We took a look at Apptopia’s U.S. consumer panel data spanning January 2023 through December 2025 to understand high-level trends in mobile time spent, app... Read more.
Investor Note: Apptopia Data Shows Kalshi’s Impact on DKNG, FLUT, and the Online Sports Betting Market
The U.S. online sports betting industry is entering a new phase. After years of land-grab growth, 2025 mobile download data from Apptopia reveals a maturing market... Read more.
Gen AI Chatbots: February 2026 Apptopia Data Brief
The GenAI Chatbot app market has increased 152% YoY since last January. Google’s Gemini has gone from a 14.7% share of the market in January 2025 to a 25.2%... Read more.
Predictions Market Briefing: Kalshi’s 3M+ Downloads in January Outpaces DraftKings and FanDuel’s Best Months
Kalshi downloads have been absolutely ripping since August. In January, the mobile app posted more than 3 million downloads in the US. This is more than DraftKings... Read more.
Trouble Brewing for Starbucks?
Starbucks is, as the say, going through it right now. Churn is up, year-over-year, in dramatic fashion. Here’s the TLDR: While Power Users are not churning... Read more.
TikTok DAU Growth Has Fallen, Churned Users Are Not Going to Competitors
TikTok had negative YoY DAU growth in the US every month of 2025. MAU growth is relatively flat though. This leads one to believe that while some DAUs are churning... Read more.