Strava, the private fitness platform reportedly preparing for a 2026 IPO, just posted its strongest download month on record. April 2026 generated 924k US downloads and 8.2 million globally. US downloads grew roughly 100% YoY in April and global downloads grew roughly 120% YoY.
Running is in. London Marathon applications for 2026 hit 1.1 million, up 31% YoY, and Gen Z has converted run clubs into a social-network substitute. Both “running” and “run club” on US Google Trends hit 100% in April. Strava’s April 2025 acquisition of Runna and May 2025 acquisition of The Breakaway pulled in AI coaching and cycling training, broadening the funnel beyond endurance enthusiasts.
Strava is the most downloaded Health & Fitness app globally, YTD and fourth most in the United States.
Strava’s strongest months historically cluster in April through September. Even allowing for that seasonality, April 2026 establishes a meaningfully higher base. US DAU grew 75% YoY in April 2026 to an all-time high, and US MAU is up 28% YoY. DAU is growing about 2.7x faster than MAU on a year-over-year basis, which means that overall, active users are engaging more frequently. Average Time Spent per DAU in May is up 31%.
Monetization, by contrast, is holding up. US in-app purchase revenue rose roughly 29% YoY in April 2026 to about $2.0M, and global IAP revenue also grew, suggesting paid conversion has not broken even as the free-user base swells.
Strava’s strength overhaul announcement this month shipped with 14 partner integrations including Garmin, WHOOP, COROS, and Runna, but notably no Oura. The smart recovery ring maker filed for IPO just last week.
