Dutch Bros’ Breakout Year Hits a Wall
Pumpkin spice season is here at all three chains. Starbucks brought the Pumpkin Spice Latte back on August 25, but Dunkin’ beat everyone to market on August... Read more.
Kalshi’s User Lead Falls as the NFL Season Arrives
While Kalshi is still leading the market in daily active users, it sits below its World Cup high (-10.4%) while DraftKings and FanDuel have moved past their World... Read more.
Instagram and Facebook’s In-App Revenue Just Hit an All-Time High
Meta said back on May 27 that Instagram Plus and Facebook Plus, its $3.99 subscription tiers, had “officially launched” worldwide. There was a slow... Read more.
The Apptopia MCP Server Is Here
Access to Apptopia’s MCP Server is now available to all customers and comes standard with all plans. Our MCP Server is LLM agnostic, meaning you can use it with... Read more.
GenAI Chatbots: September 2026 Apptopia Data Brief, Meta AI Becomes Second Largest GenAI Chatbot Mobile App in US
Meta AI passed Google Gemini to become the second largest consumer chatbot app in the US, 17.7% against 17.2%. It got there by adding users in a month when most... Read more.
Chipotle and CAVA Achieve Growth in a Flat Market
This article originally appeared in QSR Magazine. Growth in fast casual has been scarce enough lately that any chain posting positive traffic gets attention. CAVA... Read more.
YouTube Viewers Are Increasingly Skipping Netflix
Netflix has been launching new content features to try and get subscribers to spend more of their entertainment hours inside of Netflix. As many have pointed out,... Read more.
Airbnb Retains Users Better Than Rivals, No Loyalty Program Required
Apptopia identified users active on each app in one half of one year and tracked them to see if they were still active in that time period the next year. This gave... Read more.
Vinted Passed eBay’s Depop in US WAUs Before Its Acquisition Closed
eBay closed its purchase of Depop on July 30, paying roughly $1.4 billion after adjustments. Apptopia’s panel shows eBay’s US base skewing older and... Read more.
Americans’ Social App Usage Is Up. Its Share of Screen Is not.
Last October, Financial Times reported time spent on social media was declining globally. The only place where it was continuing to grow was North America. While... Read more.