Whatnot, the live-auction shopping app, pulled 4.6 million US downloads in April 2026, its highest monthly total on record. That’s a 57% increase over April 2025. The following data shared in this research is taken from November 2025 through April 2026. Across the past six months, the only major shopping app to have more average monthly downloads than Whatnot is Temu.
Over this time period, Amazon [NASDAQ: AMZN] declined from 3.0M to 2.1M downloads, Walmart [NYSE: WMT] from 3.5M to 2.7M, Etsy [NASDAQ: ETSY] from 1.4M to 1.3M, and even TikTok slipped from 5.8M to 4.8M. eBay [NASDAQ: EBAY] ticked up modestly to 1.7M. Whatnot’s growth is the outlier in a category that is otherwise contracting.
The download trend is showing up in the iOS charts. Whatnot has held a top-three position in the US iOS Shopping category for most of the period and hit #1 several times in late February and early March. On the Overall iOS chart, it broke into the top five on March 1, 2026 and routinely sits inside the top 25, unusual real estate for a vertical commerce app.
Engagement is what makes the growth story worth taking seriously. Average time spent per DAU reached 89 minutes in February and held at 81 minutes in April. For context, TikTok DAUs spent 106 minutes per day in the same month, so Whatnot is now within shouting distance of the most engagement-heavy app in the consumer internet. Whatnot, similar to TikTok, is a mix of entertainment and shopping.
Whatnot’s churn rate is significantly higher than major shopping apps. As it pumps up its downloads, the app is averaging a 61% churn rate. SHEIN is at 31%, Temu is at 30%, and Amazon is at 18%. However, its Power User churn is best-in-class, averaging 5%. SHEIN is at 16%, Temu is at 12%, and Amazon is at 7%. The core audience is not leaving.
The Cross-App Overlap data tells you who that audience is. The apps whose users most heavily use Whatnot are resale and collectibles platforms: 16.9% of Vinted’s MAUs also opened Whatnot in April, along with 16.7% of Mercari’s, 15.9% of Poshmark’s, and 15.7% of Depop’s. Sneaker and streetwear destinations cluster right behind: StockX at 13.7%, GOAT at 12.2%, Nike [NYSE: NKE] SNKRS at 10.6%. Mass-market retailers index much lower: Amazon 5.7%, Walmart 6.3%, Temu [NASDAQ: PDD] 6.0%. Whatnot is not pulling from generalist e-commerce. It is consolidating the secondary-market and collectibles audience that resale apps and sneaker drops have spent a decade cultivating.
Demographically, the heaviest users are men aged 26-45. Male DAUs spent 93 minutes per day in April versus 70 for female DAUs, and the 36-45 age cohort logged 105 minutes, the highest of any segment. That tracks with what’s driving volume on Whatnot: the adult male collector economy of sports cards and memorabilia, Pokémon, comics, vintage action figures, sneakers, etc.
