Store Comparison

As of December 15, 2025 (updates weekly),
Data below is worldwide.

iOS App Store

5,138,263 Apps

Apps		82.2%	Games		17.8%
Free		89.3%	Free		86.2%

Total Submissions

502

Sep

478

Oct

486

Nov

175

+90.2%

Last Week

25.0

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Sep		Oct		Nov
Apps	Games	Apps	Games	Apps	Games
90.8%	9.2%	91.8%	8.2%	89.9%	10.1%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Shopping	74M	1	Entertainment	$130M	1	Lifestyle	35
2	Utilities	73M	2	Medical	$93M	2	Business	20
3	Productivity	66M	3	Photo & Video	$72M	3	Education	17
4	Finance	62M	4	Action	$56M	4	Utilities	13
5	Entertainment	60M	5	Puzzle	$51M	5	Productivity	9
6	Lifestyle	50M	6	Role Playing	$48M	6	Social Networking	9
7	Photo & Video	50M	7	Strategy	$47M	7	Finance	8
8	Social Networking	43M	8	Productivity	$47M	8	Music	8
9	Travel	41M	9	Social Networking	$46M	9	Health & Fitness	7
10	Business	32M	10	Music	$41M	10	Entertainment	6
11	Food & Drink	32M	11	Card	$39M	11	Food & Drink	5
12	Music	20M	12	Graphics & Design	$38M	12	Travel	5
13	Education	19M	13	Casual	$32M	13	Sports	5
14	Puzzle	18M	14	Books	$32M	14	Trivia	3
15	Health & Fitness	17M	15	Simulation	$30M	15	News	3
16	Action	14M	16	Adventure	$25M	16	Shopping	3
17	Casual	14M	17	Lifestyle	$23M	17	Puzzle	3
18	Navigation	13M	18	Utilities	$23M	18	Photo & Video	3
19	Sports	9.7M	19	Trivia	$19M	19	Casual	2
20	Books	9.2M	20	Business	$17M	20	Books	2
21	Simulation	9M	21	Health & Fitness	$16M	21	Medical	2
22	Medical	8.7M	22	Sports	$15M	22	Action	1
23	Reference	6.9M	23	Education	$13M	23	Navigation	1
24	News	6.8M	24	Reference	$12M	24	Strategy	1
25	Strategy	6.7M	25	Casino	$12M	25	Graphics & Design	1
26	Card	5.8M	26	Food & Drink	$9.6M	26	Role Playing	1
27	Adventure	5.6M	27	Board	$9.4M	27	Reference	1
28	Word	5M	28	Sports	$9.1M	28	Simulation	1
29	Graphics & Design	4.4M	29	Family	$8.9M	29	Developer Tools	0
30	Role Playing	4.3M	30	Developer Tools	$7.7M	30	Music	0
31	Board	3.5M	31	News	$7.2M	31	Dice	0
32	Weather	3.3M	32	Weather	$6.2M	32	Weather	0
33	Sports	3M	33	Navigation	$3.8M	33	Adventure	0
34	Family	2.9M	34	Finance	$3.2M	34	Racing	0
35	Racing	2.1M	35	Music	$2.9M	35	Word	0
36	Developer Tools	1.9M	36	Travel	$2.2M	36	Board	0
37	Casino	1.8M	37	Shopping	$1.9M	37	Sports	0
38	Trivia	910K	38	Word	$1.8M	38	Family	0
39	Music	570K	39	Racing	$1.7M	39	Card	0
40	Catalogs	8.7K	40	Catalogs	$63K	40	Educational	0
41	Educational	260	41	Educational	$43K	41	Catalogs	0
42	Dice	0	42	Dice	$0	42	Casino	0
Show (5) more categories…

2,447,158 Publishers

Avg. # of Apps per Publisher: 2.1

New Publishers Added

547

Sep

516

Oct

485

Nov

122

-7.6%

Last Week

17.4

Avg. per Day

Google Play

10,977,035 Apps

Apps		84.0%	Games		16.0%
Free		96.4%	Free		95.8%

Total Submissions

63.5K

Sep

53.1K

Oct

4.8K

Nov

1,317

+0.9%

Last Week

188.1

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Sep		Oct		Nov
Apps	Games	Apps	Games	Apps	Games
80.3%	19.7%	79.5%	20.5%	18.5%	81.5%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Entertainment	190M	1	Strategy	$51M	1	Puzzle	250
2	Tools	180M	2	Productivity	$41M	2	Casual	210
3	Social	150M	3	Casual	$39M	3	Arcade	79
4	Finance	150M	4	Role Playing	$35M	4	Action	64
5	Productivity	140M	5	Entertainment	$33M	5	Casino	58
6	Shopping	130M	6	Puzzle	$30M	6	Simulation	58
7	Communication	120M	7	Social	$25M	7	Tools	41
8	Video Players & Editors	85M	8	Action	$25M	8	Role Playing	41
9	Casual	79M	9	Adventure	$22M	9	Educational	40
10	Simulation	77M	10	Casino	$16M	10	Board	39
11	Puzzle	75M	11	Comics	$15M	11	Trivia	39
12	Action	70M	12	Simulation	$15M	12	Strategy	39
13	Lifestyle	65M	13	Dating	$12M	13	Adventure	36
14	Music & Audio	62M	14	Video Players & Editors	$12M	14	Card	28
15	Food & Drink	60M	15	Music & Audio	$10M	15	Finance	26
16	Events	58M	16	Communication	$9.8M	16	Word	26
17	Auto & Vehicles	56M	17	Card	$9.2M	17	Entertainment	21
18	Sports	52M	18	Sports	$7.9M	18	Education	20
19	Photography	50M	19	Board	$7.6M	19	Sports	20
20	Arcade	47M	20	Shopping	$5.5M	20	Social	16
21	Maps & Navigation	45M	21	Books & Reference	$4.7M	21	Racing	16
22	Education	44M	22	Education	$4.6M	22	Personalization	16
23	Libraries & Demo	44M	23	Tools	$4.1M	23	Lifestyle	15
24	Medical	43M	24	Health & Fitness	$3.9M	24	Business	14
25	Business	40M	25	Sports	$3.9M	25	Sports	12
26	Adventure	40M	26	Lifestyle	$3.8M	26	Health & Fitness	11
27	Racing	36M	27	Arcade	$3.7M	27	Food & Drink	9
28	News & Magazines	36M	28	Art & Design	$3M	28	Productivity	9
29	Travel & Local	34M	29	Business	$2.7M	29	Music & Audio	8
30	Art & Design	34M	30	Photography	$2.4M	30	Travel & Local	8
31	Sports	33M	31	Auto & Vehicles	$2.4M	31	Communication	8
32	Personalization	32M	32	Word	$2.3M	32	Shopping	8
33	Strategy	32M	33	Racing	$2.2M	33	Books & Reference	6
34	Educational	28M	34	Educational	$2.1M	34	Photography	5
35	Health & Fitness	27M	35	Parenting	$1.7M	35	Dating	5
36	Dating	26M	36	Maps & Navigation	$1.6M	36	Music	5
37	Board	25M	37	Music	$1.6M	37	Auto & Vehicles	3
38	Casino	24M	38	News & Magazines	$1.5M	38	Beauty	3
39	Word	21M	39	Medical	$1.3M	39	Art & Design	3
40	Role Playing	20M	40	House & Home	$1.2M	40	Maps & Navigation	2
41	Music	20M	41	Finance	$1.2M	41	Video Players & Editors	2
42	Beauty	19M	42	Food & Drink	$1.1M	42	House & Home	1
43	House & Home	18M	43	Weather	$630K	43	Parenting	1
44	Books & Reference	16M	44	Events	$570K	44	Weather	1
45	Weather	16M	45	Trivia	$500K	45	Events	1
46	Comics	13M	46	Travel & Local	$500K	46	Comics	1
47	Card	12M	47	Personalization	$410K	47	Medical	0
48	Parenting	9.8M	48	Beauty	$370K	48	News & Magazines	0
49	Trivia	6.5M	49	Libraries & Demo	$97K	49	Libraries & Demo	0
50	Transportation	0	50	Transportation	$0	50	Transportation	0
Show (5) more categories…

4,265,160 Publishers

Avg. # of Apps per Publisher: 2.57

New Publishers Added

22.6K

Sep

19.9K

Oct

2.36K

Nov

678

+9.0%

Last Week

96.9

Avg. per Day