Store Comparison

As of March 10, 2025 (updates weekly),
Data below is worldwide.

iOS App Store

5,206,630 Apps

Apps		82.1%	Games		17.9%
Free		89.1%	Free		86.0%

Total Submissions

12K

Dec

959

Jan

1.07K

Feb

185

+1.6%

Last Week

26.4

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Dec		Jan		Feb
Apps	Games	Apps	Games	Apps	Games
92.9%	7.1%	94.0%	6.0%	94.7%	5.3%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Utilities	68M	1	Entertainment	$130M	1	Business	29
2	Shopping	67M	2	Medical	$82M	2	Utilities	24
3	Productivity	66M	3	Action	$72M	3	Productivity	18
4	Finance	65M	4	Photo & Video	$67M	4	Lifestyle	15
5	Entertainment	62M	5	Role Playing	$55M	5	Education	15
6	Lifestyle	50M	6	Strategy	$54M	6	Social Networking	9
7	Social Networking	47M	7	Casual	$45M	7	Shopping	8
8	Photo & Video	46M	8	Social Networking	$43M	8	Health & Fitness	8
9	Travel	42M	9	Graphics & Design	$40M	9	Finance	7
10	Business	34M	10	Puzzle	$38M	10	Food & Drink	6
11	Food & Drink	31M	11	Adventure	$38M	11	Travel	6
12	Education	23M	12	Music	$37M	12	Entertainment	6
13	Health & Fitness	22M	13	Card	$35M	13	Sports	6
14	Music	18M	14	Simulation	$31M	14	Casual	5
15	Casual	16M	15	Productivity	$30M	15	Medical	4
16	Puzzle	15M	16	Books	$29M	16	Music	4
17	Navigation	13M	17	Lifestyle	$24M	17	Puzzle	3
18	Books	12M	18	Utilities	$19M	18	Photo & Video	3
19	Action	12M	19	Health & Fitness	$18M	19	Word	2
20	Reference	11M	20	Trivia	$17M	20	Sports	2
21	Sports	9.4M	21	Business	$17M	21	News	1
22	Simulation	9.3M	22	Education	$15M	22	Books	1
23	Adventure	7.1M	23	Reference	$14M	23	Card	1
24	News	7M	24	Sports	$13M	24	Role Playing	1
25	Medical	6.6M	25	Casino	$12M	25	Simulation	1
26	Graphics & Design	6.6M	26	Sports	$11M	26	Developer Tools	0
27	Strategy	6M	27	Board	$10M	27	Trivia	0
28	Card	4.4M	28	Food & Drink	$9.8M	28	Action	0
29	Role Playing	4.3M	29	Family	$9.2M	29	Music	0
30	Board	3.9M	30	Developer Tools	$7.5M	30	Dice	0
31	Family	3.3M	31	News	$7.3M	31	Navigation	0
32	Sports	3.3M	32	Weather	$6.7M	32	Strategy	0
33	Weather	3.1M	33	Finance	$4.5M	33	Weather	0
34	Word	2.5M	34	Navigation	$3.8M	34	Adventure	0
35	Racing	2.2M	35	Music	$3.6M	35	Racing	0
36	Developer Tools	1.8M	36	Travel	$2.1M	36	Board	0
37	Casino	1.2M	37	Shopping	$1.9M	37	Graphics & Design	0
38	Trivia	1.1M	38	Word	$1.8M	38	Family	0
39	Music	560K	39	Racing	$1.7M	39	Educational	0
40	Catalogs	8.8K	40	Catalogs	$42K	40	Reference	0
41	Educational	270	41	Educational	$1.9K	41	Catalogs	0
42	Dice	0	42	Dice	$0	42	Casino	0
Show (5) more categories…

2,479,377 Publishers

Avg. # of Apps per Publisher: 2.1

New Publishers Added

994

Dec

1.01K

Jan

905

Feb

195

+25.8%

Last Week

27.9

Avg. per Day

Google Play

10,621,480 Apps

Apps		84.0%	Games		16.0%
Free		96.3%	Free		95.7%

Total Submissions

321K

Dec

51.9K

Jan

62.1K

Feb

14,450

-5.3%

Last Week

2,064.3

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Dec		Jan		Feb
Apps	Games	Apps	Games	Apps	Games
83.6%	16.4%	83.2%	16.8%	84.9%	15.1%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Tools	180M	1	Role Playing	$43M	1	Education	1.2K
2	Entertainment	150M	2	Strategy	$40M	2	Tools	1.2K
3	Social	150M	3	Entertainment	$32M	3	Business	1.1K
4	Finance	140M	4	Adventure	$28M	4	Productivity	730
5	Shopping	130M	5	Casual	$27M	5	Entertainment	710
6	Productivity	110M	6	Action	$26M	6	Casual	690
7	Communication	110M	7	Productivity	$26M	7	Shopping	690
8	Simulation	99M	8	Puzzle	$26M	8	Lifestyle	670
9	Casual	97M	9	Social	$23M	9	Finance	660
10	Action	85M	10	Casino	$20M	10	Food & Drink	650
11	Puzzle	77M	11	Simulation	$20M	11	Health & Fitness	560
12	Video Players & Editors	69M	12	Card	$17M	12	Music & Audio	560
13	Arcade	68M	13	Comics	$13M	13	Puzzle	450
14	Lifestyle	65M	14	Video Players & Editors	$11M	14	Personalization	440
15	Music & Audio	62M	15	Music & Audio	$9.4M	15	Travel & Local	400
16	Food & Drink	62M	16	Dating	$9.3M	16	Sports	330
17	Photography	57M	17	Communication	$8.2M	17	Books & Reference	290
18	Medical	52M	18	Sports	$8.1M	18	Communication	290
19	Education	48M	19	Board	$7.4M	19	Social	260
20	Events	46M	20	Books & Reference	$5M	20	Arcade	240
21	News & Magazines	45M	21	Shopping	$4.8M	21	Maps & Navigation	200
22	Libraries & Demo	43M	22	Health & Fitness	$4.3M	22	Events	180
23	Auto & Vehicles	43M	23	Education	$4.1M	23	Auto & Vehicles	180
24	Art & Design	41M	24	Business	$3.7M	24	Simulation	140
25	Racing	40M	25	Sports	$3.5M	25	Medical	130
26	Business	39M	26	Lifestyle	$3.3M	26	Adventure	120
27	House & Home	37M	27	Music	$3.2M	27	Action	120
28	Books & Reference	37M	28	Photography	$3.1M	28	House & Home	110
29	Sports	37M	29	Tools	$3.1M	29	Role Playing	98
30	Personalization	36M	30	Arcade	$2.8M	30	News & Magazines	96
31	Maps & Navigation	36M	31	Educational	$2.7M	31	Art & Design	88
32	Adventure	35M	32	Art & Design	$2.4M	32	Educational	87
33	Travel & Local	33M	33	News & Magazines	$2.1M	33	Casino	84
34	Strategy	32M	34	Word	$2M	34	Photography	84
35	Health & Fitness	31M	35	Medical	$1.8M	35	Strategy	82
36	Board	31M	36	Racing	$1.7M	36	Beauty	75
37	Role Playing	28M	37	Auto & Vehicles	$1.7M	37	Video Players & Editors	52
38	Educational	26M	38	Parenting	$1.6M	38	Parenting	50
39	Sports	24M	39	Maps & Navigation	$1.5M	39	Board	49
40	Casino	24M	40	Finance	$1.3M	40	Racing	44
41	Music	22M	41	Food & Drink	$1.2M	41	Word	44
42	Card	18M	42	Weather	$880K	42	Sports	40
43	Beauty	16M	43	House & Home	$800K	43	Trivia	39
44	Word	14M	44	Events	$730K	44	Card	37
45	Weather	12M	45	Trivia	$670K	45	Dating	31
46	Comics	12M	46	Travel & Local	$630K	46	Weather	23
47	Dating	12M	47	Personalization	$440K	47	Music	18
48	Parenting	10M	48	Beauty	$300K	48	Comics	11
49	Trivia	6.8M	49	Libraries & Demo	$89K	49	Libraries & Demo	10
50	Transportation	0	50	Transportation	$0	50	Transportation	0
Show (5) more categories…

4,088,143 Publishers

Avg. # of Apps per Publisher: 2.6

New Publishers Added

14K

Dec

14.3K

Jan

21K

Feb

4,887

-6.5%

Last Week

698.1

Avg. per Day