This was first published December 20, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up here.

  • Pinterest downloads are accelerating up +7% QoQ. (Apptopia downloads estimates have >.9 correlation with Pinterest Global MAUs). Consensus expects more modest MAU growth.
  • Notably, US growth is up over 20% in 4Q, now outpacing worldwide.  
  • Engagement (measured by the percent of its MAUs that return on a daily basis) is up from 17% in November 2022 to 18.4% in November 2023.
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