Free Apptopia Resource Library

Free resources on mobile competitive intelligence, mobile trends, and more.

Competitive Intelligence

Competitive Intelligence

5 Steps for Developing Your Competitive Mobile Intelligence Strategy

We’ve outlined the five steps you should follow to effectively implement a competitive mobile intelligence strategy. Mobile app intelligence provides actionable insights into your market(s) of interest. 

Competitive Intelligence

Mobile App Intelligence: what it is & why it matters

 

More businesses (hopefully yours included) are adopting mobile-centric strategies and offering services via mobile app. Mobile app intelligence is a form of competitive intelligence, which consists of data derived from mobile apps.

Competitive Intelligence

How SDK Companies Use Mobile Intelligence to Grow Their Business

Software development kits (SDKs) add powerful functionalities to digital platforms, allowing developers to optimize their apps without the headache of building every component from scratch. At Apptopia, we’re fortunate enough to work with some of the most highly-respected SDK companies in the game. 

Competitive Intelligence

How to Make Better Creatives for In-App Performance Advertising

 

How to Use New Best Practices to Make Better Creatives. Let’s break down each point and highlight what can be done to address all of these present pain points.

Competitive Intelligence

The Evolution of Effective Measurement and Tracking in In-App Performance Advertising

In 2020, marketers are under pressure to measure. Measure ROI, and the direct impact of advertising efforts on every channel of business, be it online or offline.

Competitive Intelligence

What Your Investment Strategy is Missing (hint: it's mobile app data)

 

Mobile app data has proven to be a strong indicator of company performance as a whole, so if you’re not following suit, you may be missing key signals that could cost you huge dividends.