OUR DATA
Demographics, customer segmentation, and granular
usage insights
Learn which creatives and strategies perform the best.
Track which apps install or uninstall over 2,900 SDKs.
Demographic and
cross-app
usage insights
See app classification insights
for every app and mobile game
Get actionable insights
from
user reviews
Insights on paid and organic search results for over 75k keywords.
DATA SPOTLIGHT
Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research.
Sector Insights
Data spotlight
We've let your Success Manager know you
are interested in this feature.
They will be in touch shortly!
Free Apptopia Resource Library
Free resources on mobile competitive intelligence, mobile trends, and more.
Mobile Trends
How App Download Leaders Are Winning
Learn the 5 strategies used by the most installed apps to acquire, engage, and retain users.
QSR 2022: Loyalty Do’s and Don’ts
Benchmarking the performance of QSR apps and comparing loyalty & rewards acquisition campaigns.
Inflated Retail Records Part II: Membership Clubs
Benchmarking the inflation-driven mobile trends and record performance among U.S. Membership Club apps.
Inflated Retail Records Part I: Grocery Stores
Benchmarking the inflation-driven mobile trends and record performance among U.S. Grocery Store apps.
Trendlines in Retail Investing Apps
Benchmarking the performance of retail investing apps, comparing mobile-first companies with traditional ones.
Analyzing Trendlines & Finding Opportunities
Learn how VC & PE firms use app data to track portfolio companies and analyze their markets, source new opportunities, and complete due diligence for potential investments.
The BRAG Index: Leaders and laggards in a brand-centric world
Measuring "Brand-Relative App Growth" (BRAG), this report identifies the brands delivering installs beyond expectations, and how they did it.
Fintech Deep Dive: Digital Currencies 2022 Playbook
Apptopia & Adjust team up to analyze the explosive growth of crypto apps, and how the category performed relative to other popular fintech apps.
Retail Features that Generated ROI in 2021: Recommendation Engines
We analyzed the top performing retail apps to determine which features generated the most ROI in 2021.
Retail Features that Generated ROI in 2021: Buy Online, Pickup In-store
We analyzed the top performing retail apps to determine which features generated the most ROI in 2021.
United States Travel Trendlines
We analyzed the top performing travel apps of 2021 globally and in the U.S.
Retailing Benchmark Report 2021
We analyzed the top retailing apps of 2021 globally and in the U.S.
Worldwide & US Download Leaders 2021
We analyzed the most installed apps of 2021 globally and in the U.S.
Streaming Video Benchmark Report 2021
Benchmarking the streaming video entertainment landscape with deeper performance insights for the U.S. market.
Q4 2020 Digital Shopping Performance Report
Apptopia joined forces with SEMrush to capture the unprecedented growth of ecommerce in 2020.
Mobile Finance Report 2020
Apptopia joined forces with Adjust to capture the accelerating growth of finance apps in 2020.
Future of Fitness: Understanding the growth of mobile video.
Apptopia joined forces with Penthera to capture the transition to the mobile gym, and offer insight into the future of fitness.
E-commerce's New Normal: Offering You Global Insights for the New Cart
Apptopia joined forces with Affle to examine how consumer behavior is changing for shopping apps around the world.
Mobility Report: U.S. Transportation Trends
Apptopia joined forces with Foursquare to examine transportation trends in the U.S. using mobile app & location data.
COVID-19 Economic Impact: Data-Driven Insights for Brands
Apptopia joined forces with Moengage to examine the business impact of COVID-19 and provide brands valuable mobile insights.
2020: The Year of Streaming
Apptopia & Braze join forces to examine how the arrival of Disney+ and COVID-19’s emergence have impacted the industry. Together, we analyzed and identified key trends and metrics for success.
Disney+ Performance Reports
Everything you need to know about Disney+ performance in one central location. From pre-launch, first day and first month, this is your go-to-hub for Disney+
Shopping Trends: Q4 2019 Report
Insights on the most influential names in retail like eBay, Target, Amazon, Walmart, and more. The winners, the losers and the big takeaways going into 2020
Competitive Intelligence
5 Steps for Developing Your Competitive Mobile Intelligence Strategy
We’ve outlined the five steps you should follow to effectively implement a competitive mobile intelligence strategy. Mobile app intelligence provides actionable insights into your market(s) of interest.
Mobile App Intelligence: what it is & why it matters
More businesses (hopefully yours included) are adopting mobile-centric strategies and offering services via mobile app. Mobile app intelligence is a form of competitive intelligence, which consists of data derived from mobile apps.
How SDK Companies Use Mobile Intelligence to Grow Their Business
Software development kits (SDKs) add powerful functionalities to digital platforms, allowing developers to optimize their apps without the headache of building every component from scratch. At Apptopia, we’re fortunate enough to work with some of the most highly-respected SDK companies in the game.
How to Make Better Creatives for In-App Performance Advertising
How to Use New Best Practices to Make Better Creatives. Let’s break down each point and highlight what can be done to address all of these present pain points.
The Evolution of Effective Measurement and Tracking in In-App Performance Advertising
In 2020, marketers are under pressure to measure. Measure ROI, and the direct impact of advertising efforts on every channel of business, be it online or offline.
What Your Investment Strategy is Missing (hint: it's mobile app data)
Mobile app data has proven to be a strong indicator of company performance as a whole, so if you’re not following suit, you may be missing key signals that could cost you huge dividends.