Free Apptopia Resource Library
Free resources on mobile competitive intelligence, mobile trends, and more.
COVID-19 Economic Impact: Data-Driven Insights for Brands
Apptopia joined forces with Moengage to examine the business impact of COVID-19 and provide brands valuable mobile insights.
2020: The Year of Streaming
Apptopia & Braze join forces to examine how the arrival of Disney+ and COVID-19’s emergence have impacted the industry. Together, we analyzed and identified key trends and metrics for success.
Disney+ Performance Reports
Everything you need to know about Disney+ performance in one central location. From pre-launch, first day and first month, this is your go-to-hub for Disney+
Shopping Trends: Q4 2019 Report
Insights on the most influential names in retail like eBay, Target, Amazon, Walmart, and more. The winners, the losers and the big takeaways going into 2020
5 Steps for Developing Your Competitive Mobile Intelligence Strategy
We’ve outlined the five steps you should follow to effectively implement a competitive mobile intelligence strategy. Mobile app intelligence provides actionable insights into your market(s) of interest.
Mobile App Intelligence: what it is & why it matters
More businesses (hopefully yours included) are adopting mobile-centric strategies and offering services via mobile app. Mobile app intelligence is a form of competitive intelligence, which consists of data derived from mobile apps.
How SDK Companies Use Mobile Intelligence to Grow Their Business
Software development kits (SDKs) add powerful functionalities to digital platforms, allowing developers to optimize their apps without the headache of building every component from scratch. At Apptopia, we’re fortunate enough to work with some of the most highly-respected SDK companies in the game.
How to Make Better Creatives for In-App Performance Advertising
How to Use New Best Practices to Make Better Creatives. Let’s break down each point and highlight what can be done to address all of these present pain points.
The Evolution of Effective Measurement and Tracking in In-App Performance Advertising
In 2020, marketers are under pressure to measure. Measure ROI, and the direct impact of advertising efforts on every channel of business, be it online or offline.
What Your Investment Strategy is Missing (hint: it's mobile app data)
Mobile app data has proven to be a strong indicator of company performance as a whole, so if you’re not following suit, you may be missing key signals that could cost you huge dividends.