App EconomyCommerceFintechTravel Idea Generation: Inflections in New Customer Growth Last Week April 19, 2024 Tom Grant April 19, 2024 This was first published April 18, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up here. Inflections = New user growth YoY flipped from positive to negative or negative to positive (based on 4-week trailing). Positive inflections: Fubo (FUBO) – flipped strongly positive year-over-year up to +28% – sports season drive trends (March Madness likely contributing). Carvana (CVNA) – negative for most of year-to-date, downloads flipped positive to +4% YoY in April. Negative inflections: Home Depot (HD) – downloads flipped negative in April, down 15% YoY after year-over-year growth throughout 1Q. Enphase (ENPH) – downloads faded in 1Q, trending more negative in April (-25% YoY). 1Q24 Earnings Previews As earnings season kicks off, check out Apptopia Research’s Earnings Previews. Questions on the underlying data included in this analysis? Data request Tom Grant