Apple Store

Shopping designed around you

Price
In-App PurchaseNo
LaunchedJun 15, 2010
Store Categories

Total Ratings

United States

190K
5 star
77K
4 star
29K
3 star
24K
2 star
20K
1 star
37K

Description

The Apple Store app is the most personalized and seamless way to browse, learn about, and shop the latest Apple products, no matter where you are.

DISCOVER WHAT’S NEW IN THE PRODUCTS TAB

Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own.

Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple.

Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person.

FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB

Save and organize your favorites, and easily continue shopping where you left off with Recent Activity.

Conveniently track your order status every step of the way, and be ready when it arrives.

Get personalized notifications and be the first to know about new announcements and offers.

MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB

Get creative tips from our team with videos, sessions, and more.

Sign up and reserve your spot in a Today at Apple session at your local Apple Store.

Easily connect with us to find the right support options for any technical or account issues.

A BETTER WAY TO SHOP

Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.

Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.

Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase.

Utilize AR to see how our products will look in your space.

When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session.

The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.

Note that the Apple Store app and certain features are available only in select countries.

How your data is used:
To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings

Screenshots

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Version History

Releasing updates every 3 months on average. Last update 76 days ago.

6.3Jan 16, 2025

- Various improvements and performance enhancements.

6.2Oct 24, 2024

- Various improvements and performance enhancements.

6.1Aug 08, 2024

- Various improvements and performance enhancements.

6.0Jul 16, 2024

A fresh, more curated experience that makes it easier to quickly find the most relevant content on the For You tab, shop the latest on the Products tab, and make the most of the devices you already own on the Go Further tab.

Check out the new video series from Today at Apple with featured guests that will inspire you to do more with your devices.

New options to customize your privacy settings and preferences give you enhanced control over how Apple will use the data you share with us.

5.24May 03, 2024

- Get support during the purchase process with videos, including transcripts for those who need them.

5.23Feb 22, 2024

- Various improvements and performance enhancements.

5.22Jan 11, 2024

- Various improvements and performance enhancements.

5.21Aug 08, 2023

- Various improvements and performance enhancements.

5.20May 30, 2023

- Various improvements and performance enhancements.

5.19.1Mar 30, 2023

- Various improvements and performance enhancements.

5.19Feb 20, 2023

- Easily share lists of saved items with your friends and family.
- Access and continue shopping your saved items in more places throughout the app.
- View more details about our Apple Store locations and its surroundings.

Note that the Apple Store app and certain features are available only in select countries.

5.18Nov 14, 2022

New capability to engrave Memoji on AirPods and AirPods Pro, exclusively in the app.

5.17.1Oct 27, 2022

- Various improvements and performance enhancements.

5.17Aug 08, 2022

- Various improvements and performance enhancements.

5.16May 25, 2022

- Various improvements and performance enhancements.

5.15Feb 24, 2022

- Various improvements and performance enhancements.

5.14Nov 11, 2021

- Save items you like as lists. Share a list with a Specialist in store, and get a recap of the conversation sent to the app to easily buy what you like when ready.
- Enjoy videos with Audio Descriptions to hear all the product details.

5.13Jul 29, 2021

- Various improvements and performance enhancements.

5.12May 19, 2021

- Various improvements and performance enhancements.

5.11Feb 18, 2021

- Various improvements and performance enhancements.

5.10Jan 07, 2021

- Various improvements and performance enhancements.

5.9Jul 29, 2020

- The new For You tab shows your order status, devices, services, reservations, and even product tips, all in one place.
- Find the iPhone that’s best for you by instantly comparing it to the one you have.

5.8May 12, 2020

- Browse, buy, and explore in Dark Mode, a dramatic new look that seamlessly integrates into the app
- Various bug fixes and enhancements

5.7Dec 09, 2019

- The newly redesigned Shop tab features richer visuals, improved personalization, and more relevant info.
- Now you can save passes for your in-store pickups directly into the Wallet app.

5.6Nov 07, 2019

- Various improvements and performance enhancements.

5.5Aug 01, 2019

- Various improvements and performance enhancements.

5.4.1Jun 01, 2019

- Various improvements and performance enhancements.

5.4May 13, 2019

- Various improvements and performance enhancements.

5.3Mar 21, 2019

- Dozens of new, inspiring sessions have been added to Today at Apple. And the redesigned Sessions tab makes it even easier to find the perfect session for you.
- It’s even easier to check the trade-in value of your devices while in the app.

5.2Dec 06, 2018

- With Siri Shortcuts, you can create custom voice commands to check product availability or the status of your recent order, without having to open the app.
- The additon of new iOS 12 features and capabilities make the app even easier to use.
- Delivery now available to locations throughout Puerto Rico.

5.1.2Nov 05, 2018

- Various improvements and performance enhancements.

5.1.1Oct 02, 2018

iPhone Upgrade Program members can now use Siri Shortcuts for an even faster way to complete their iPhone XR pre-order on 10.19. Look for the ‘Add to Siri’ button while getting pre-approved, and record your own voice command, like “pre-order my iPhone.” Say your phrase when pre-order begins, and let Siri pull up your pre-approval in the Apple Store app so you can quickly complete your order.

5.1Jul 26, 2018

Search has been updated with an enhanced design. And it’s now powered with speech recognition technology for better search results.

5.0Mar 22, 2018

- Unlock a more personal, relevant in-store experience. Get product and session recommendations, see Favorites in stock, and scan and buy accessories right from your iPhone.
- With the Sessions tab, find daily sessions on photography, music, and more to take your creativity further. You can also choose a session based on products you already own.
- Manage your orders in more ways. Now view invoices, edit shipping details and engraving messages, or cancel an individual item in your order.
- Get a better look at the savings that come with buying refurbished products.
- Discover design updates and improvements throughout the app.

4.4Dec 07, 2017

- iOS 11 enhancements
- Scanner now available to easily add your credit card information at checkout
- Customers now have the option to bypass pre-authorization and activate later on full price purchases of iPhones on AT&T, Verizon, or Sprint

4.3.1Nov 01, 2017

- Various improvements and performance enhancements.

4.3Jul 27, 2017

- It’s now easier than ever to see if the iPhone you want is available at an Apple Store near you.
- You can use Touch ID to securely and conveniently pay for your order with your Apple ID, as well as make changes to account settings.

4.2Mar 09, 2017

- If you’re enrolled in the iPhone Upgrade Program, you can now upgrade through the app and receive a Trade-in Kit to return your current iPhone.
- Various improvements and performance enhancements.

4.1Dec 02, 2016

- Apple Store app supports iOS 10 rich notifications for many activities.
- Buy accessories from your favorites with a single tap on your Apple Watch using Apple Pay.
- Various improvements and performance enhancements.

4.0.1Aug 29, 2016

- Various improvements and performance enhancements.

4.0Aug 04, 2016

• Get recommendations and shop for new products based on what works with the Apple devices you already own.
• Manage your Apple account at a glance with the updated, easy-to-use Account tab.
• Learn about helpful workshops and exciting events happening at your nearest Apple Store.
• Stay on top of your in-store activities. Find out when your order is ready for pickup and see what time your reservation starts.
• Scan a product at a participating Apple Store to get more information, make sure it’s compatible, and buy it from your iPhone.
• Find out if a product you’ve added to Favorites is available when you visit a participating store.

Note that certain features are available only in select countries.

3.7.1May 24, 2016

- Various improvements and performance enhancements.

3.7Apr 21, 2016

- Adds 3D Touch support for applicable devices.
- The Apple Store app is now available in Korea, Russia, and Thailand.
- You can now apply for the iPhone Upgrade Program right from the Apple Store app.

3.6Nov 16, 2015

- Various improvements and performance enhancements.

3.5Sep 24, 2015

- iOS compatibility update
- Adds support for iPhone 6s

3.4Aug 11, 2015

- You can now make purchases with an Apple Store Gift Card. Use the built-in Camera to scan new Gift Cards or import existing Gift Cards from Passbook (except in Brazil, China, France, Germany, Malaysia, Mexico, Singapore, Switzerland, Taiwan and Turkey).

3.3.1Jun 16, 2015

- Various improvements and performance enhancements.

3.3May 21, 2015

- Use Touch ID to view orders, access EasyPay receipts, and make reservations at an Apple Store.
- Support for two-step verification, giving you extra security for your Apple ID.
- Apple Store app now available in Turkey, Brazil, Mexico, Singapore, New Zealand, Taiwan, Malaysia, Philippines, United Arab Emirates, Belgium, Denmark, Finland, Austria, Ireland, Luxembourg, Norway, Czech Republic, Hungary, Poland and Portugal.

3.2.1Apr 30, 2015

The convenience of the Apple Store App on your Apple Watch. Get real-time order status updates, quickly get your pick up order started, check in for Genius Bar reservations and discover nearby in-store events and workshops.

3.2Feb 25, 2015

- Now you can change your country in the app and shop while you travel internationally.
- Various improvements and performance enhancements.

3.1Oct 20, 2014

- Easy one-touch checkout with Apple Pay on iPhone 6, iPad Air 2 and iPad mini 3.

3.0.2Oct 06, 2014

- Various improvements and performance enhancements.

3.0.1Oct 01, 2014

- iOS compatibility update
- Adds support for iPhone 6

3.0Sep 04, 2014

- Now start shopping on one device and finish on another, or even on your Mac or PC.
- Find out about upcoming events and workshops at nearby Apple Retail Stores using the new Stores tab on your iPhone.
- On iPhone and iPod touch, there’s an all-new design with more refined navigation and imagery.
- On iPad, you can now make One to One reservations.

2.9.2Mar 14, 2014

Improvements to In-Store Notifications, including ability to view notifications in the app as well as on Lock screen. (US only)

Various improvements and performance enhancements.

2.9.1Nov 08, 2013

- Various improvements and performance enhancements.
- Make the most of your visit to the Apple Store with new In-Store Notifications. We’ll send helpful information to your iPhone and give you fast access to store services based on your location in an Apple Retail Store. (U.S. only)

2.9Nov 06, 2013

- Various improvements and performance enhancements.

2.8Sep 18, 2013

Optimized for iOS 7 with a refined user interface.

2.7.1Jul 24, 2013

- Right from the Apple Store app, we’re giving away great apps, games, songs, and books to help you get the most from your iPhone or iPad. Each item will only be free for a limited time, so check the app frequently to see what’s available.
- Various performance enhancements, including improved product search capabilities.

2.7Jul 23, 2013

- Various performance enhancements, including improved product search capabilities.

2.6Apr 23, 2013

- Choose to receive notifications that let you know exactly when you’re eligible for upgrade pricing on a new iPhone. And since all you need to complete the order is your Apple ID and password, buying your new iPhone is fast and easy (US only).

- Stay on top of your delivery with notifications. We’ll let you know when your order ships, keep you informed of any updates, and notify you when it’s delivered.

2.5Mar 12, 2013

- New delivery options make it even more convenient to get your Apple products.  Choose different shipping options for different items in an order.
- An even easier way to see if the product you want is available for pickup at your favorite Apple Retail Store (U.S. only).

LaunchedJun 15, 2010

Other Information