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Financial Self-Care by Women, for Women.
Women typically live longer and we’re paid less. Shouldn’t we use financial tools created for us? Ellevest does the investing for you based on your finances, background, and gender.

Maximize Your Chances to Reach Your Goals
We build personalized investment portfolios and plans for you. We’re here to help you reach your money goals and minimize your risk.

Your Interests Come First
Ellevest is a fiduciary, which means the client’s interests always come first. Believe it or not, not every financial advisor does that.

Smart, Low-Cost Investing
Your money goes primarily into low-cost ETFs. We choose funds to match market performance, instead of trying to “beat the market” by individual stock picking (doesn’t work).

Low Fees, No Worries
Straightforward pricing plans, no hidden fees. Withdraw your money at any time.

Tax Minimization Methodology
Ellevest works strategically to reduce your taxes where possible.

$0 Minimum Investment*
There's no minimum deposit. Everyone should have the opportunity to invest.

Ongoing Portfolio Management
We’ll automatically shift the asset allocation in your investment portfolio to better help you reach your target as you get closer to your goal date.

Globally Diversified Investment Portfolios*
Your investment portfolios are globally diversified across 21 different asset classes designed to give you broad exposure across different markets, so you have a better chance to ride out any volatility.

Ellevest Magazine
Stories about women, money, and power — learn how to slay at work, be on top of your money, and invest to own your future.

Unlimited Access to Our Team
Whenever questions arise, you can reach out to the all-human Ellevest Concierge Team

We’ve Got Cred
NerdWallet Best Robo-Advisors, 2019
LinkedIn 50 Most Sought-After Startups, 2018
Vanity Fair 2018 New Establishment List
Forbes Fintech 50 2018

© 2018 Ellevest, Inc. All rights reserved.

*Account Requirements
Ellevest Digital doesn’t require you to maintain a minimum account balance. However, there are portfolio specific minimums (ranging from $1 to approximately $240). You may not receive the entire recommended portfolio until your account balance meets the respective portfolio minimum.

Rebalancing and Ongoing Management
Ellevest will not rebalance a portfolio until it meets the respective account balance minimum necessary to generate the required shares. This minimum is a function of portfolio allocation and the share price of individual holdings, which will vary.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice.
The information provided does not take into account the specific objectives, financial situation or particular needs of any specific person. Diversification does not ensure a profit or protect against a loss in a declining market.

Forecasts or projections of investment outcomes in investment plans are estimates only, based upon numerous assumptions about future capital markets returns and economic factors. As estimates, they are imprecise and hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

The practice of investing a fixed dollar amount on a regular basis does not ensure a profit and does not protect against loss in declining markets. It involves continuous investing regardless of fluctuating price levels. Investors should consider their ability to continue investing through periods of fluctuating market conditions.

Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time.

iOS Store Category:

Primary: Finance

App Store

Privacy Policy

Total Ratings



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Version History

Launched Dec 26, 2018 (about 1 year ago).

Releasing new versions every 14 days, on average.

Feb 22
Version 3.5.1

We got our wires crossed. We want to make sure investing can be a part of your life, so we fixed a bug that impacted your ability to set up recurring deposits. Now go put those goals on autopilot.

Feb 20
Version 3.5

We’ve made some updates on the backend to make our app run even smoother. You’re very welcome.

Feb 06
Version 3.4

January was a tough year, but we made it. Let’s start this month off right with some shiny new updates.

Jan 23
Version 3.3

Friendly reminder: You can keep contributing to your IRA for the 2019 tax year through April of 2020. Now you can do it in app. Happy investing!

Jan 14
Version 3.2

Made some under the hood improvements to keep our app running smoothly.

Dec 31
Version 3.1

New year, new app version: some behind the scenes improvements to make sure that we kick off the 20’s roarin’.

Dec 06
Version 3.0.1

Clear skies ahead. Just dropping in to let you know that we made some updates to make our forecasts even easier to read.

Nov 27
Version 3.0

Psst. This release includes under-the-hood improvements that will power some really cool things we’re working on for 2020. Shhh.

Nov 13
Version 2.6

Another day, another update. Just dropping in to let you know that we made some copy and design updates.

Oct 31
Version 2.5.6

Greetings, financial feminists! Here’s that new new:

* SO many improvements to help you get started investing smoothly if you haven’t yet.
* Now you have the magic ability to cancel pending deposits if you need to.

Oct 16
Version 2.5.5

Oooooooh pretty! We just upgraded your dashboard to make it easier to use.

Oct 10
Version 2.5.4

Hot off the app factory lines:
* Banished a few bugs that popped up from the last release.
* A ton of improvements to help you get started investing if you haven't yet.
Let's do this!

Oct 10
Version 2.5.3

Hot off the app factory lines: A ton of improvements to help you get started investing if you haven’t yet. Let’s do this!

Sep 24
Version 2.5.2

Hi, we made you some things. Namely, bug fixes and copy + design updates. You know, the usual.

Sep 19
Version 2.5.1

Things change. We’ve got you. Now you can edit your goals directly in the app.

Aug 22
Version 2.5.0

We’ve made some updates on the backend to make our app run even smoother. You’re very welcome.

Jul 29
Version 2.4.4

That new new: Now you can delete a goal if you changed your mind (it happens). Also some copy and design tweaks.

Jul 10
Version 2.4.3

Set app to "crush life goals." You can now choose new goals: Build Wealth, Start My Own Business, Emergency Fund, A Place to Call Home, Kids Are Awesome, or A Once-in-a-Lifetime Splurge.

Jun 26
Version 2.4.2

Now you can choose new goals in the app when you begin investing: Build Wealth, Start My Own Business, Emergency Fund, A Place to Call Home, Kids Are Awesome, or A Once-in-a-Lifetime Splurge. Let’s do this thing.

May 28
Version 2.4.1

What’s new? Oh not much, just the ability to invest in women and make an impact with your money. You don’t have to choose between reaching your goals and changing the world. Ellevest Impact Portfolios, now in the app!

May 14
Version 2.4.0

What’s good:

- Added “non-binary” to our gender dropdown, because inclusion.
- Want to help your friends start investing? Of course you do. Now you can add your contacts to the app so you can refer your friends. (And you’ll each get some $ to invest when you do, BTW.)*

*See the app for important info on this one.

Apr 30
Version 2.3.2

Our UX team’s been UXing all over the place — new copy and design updates ahoy.

Apr 12
Version 2.3.1

Our team never sleeps! (Narrator: They do.)

- Design and UX to make this app an even smoother ride.
- Streamlined the flow and polished the design. Shiny!

Apr 04
Version 2.3.0

This release is gonna change your life. (Kidding. Kind of.)

- Simplified becoming a client because we know you’re very busy
- ICYMI, you can now refer your friends from the app — and you both get a $ bonus when you do*

*See important info inside the app. The more you know.

Mar 25
Version 2.2.2

Upgrade City, population you. The latest good stuff:

- A brand-new referral link to share. For every friend you refer who starts investing, you’ll each get a bonus.*
- Fixed a few less-than-helpful error messages.
- Kept the creatives busy updating design and copy.

*Please see important info about this one in the app.

Mar 16
Version 2.2.1

Banished a bug that vanished our Magazine. Read freely! Also includes:

- Updates to make linking your bank easier.
- Improvements of the buffing and polishing variety.

Mar 15
Version 2.2.0

The latest and greatest:

- Must-reads from the Ellevest magazine to make you feel as smart as you actually are, now in the app.
- Updates to make linking your bank easier.
- Improvements of the buffing and polishing variety.

Feb 28
Version 2.1.0

Never not improving. The latest sparkle:

- If you’re a client, you can now refer your friends directly from the app. That’s huge — when a friend you’ve referred starts investing with Ellevest, you each get $50*.
- Bug fixes for an ever-smoother ride.

*Please see important information in the app.

Feb 21
Version 2.0.1

We love a good upgrade. Latest improvements to the app:

- Bug fixes to improve stability and a couple of wonky arrows
- Updates to make getting started investing an even smoother ride

Feb 14
Version 2.0.0

Now open to everyone! Sign up and start investing in the app in just minutes.

Tell us a little about yourself, and we’ll suggest a personalized investment portfolio for you. Edit until you’ve got a plan that works for you.

Make a deposit, or set up recurring autodeposits.

Dec 26
Version 1.0.0

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