Instagram

Create & share photos, stories, & reels with friends you love

Price
In-App PurchaseYes
Shows AdsYes
LaunchedMay 11, 2014
Store Categories
Applications|Social

Total Ratings

Worldwide

160M
5 star
110M
4 star
13M
3 star
6.9M
2 star
5M
1 star
32M

Description

Little moments lead to big friendships. Share yours on Instagram.
—From Meta

Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.

Share what you’re up to and into on Insta®.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Customize your posts with exclusive templates, music, stickers and filters.

Dive into your interests.
- Watch videos from your favorite Creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.

Some Instagram features may not be available in your country or region.

Terms and Policies - https://help.instagram.com/581066165581870

Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health

Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

Screenshots

Instagram screenshot 1
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Version History

Releasing updates every 5 days on average. Last update 6 days ago.

v.2025.04.22Apr 23, 2025

v.2025.04.21Apr 21, 2025

v.2025.04.17Apr 17, 2025

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v.2021.01.11Jan 11, 2021

v.2020.12.24Dec 24, 2020

v.2020.12.17Dec 17, 2020

v.2020.12.16Dec 16, 2020

v.2020.12.07Dec 07, 2020

v.2020.11.30Nov 30, 2020

v.2020.11.16Nov 16, 2020

v.2020.11.11Nov 11, 2020

v.2020.11.10Nov 10, 2020

Varies with deviceNov 09, 2020

134.0.0.26.121Mar 24, 2020

43.0.0.10.97May 01, 2018

Instagram now filters out bullying comments intended to harass or upset people in our community. Our Community Guidelines have always prohibited bullying on our platform, and this is the next step in our ongoing commitment to keeping Instagram an inclusive, supportive place for all voices.

42.0.0.19.95Apr 30, 2018

v.2018.03.27Mar 27, 2018

v.2018.03.26Mar 26, 2018

v.2018.03.20Mar 20, 2018

v.2018.03.19Mar 19, 2018

Bug fixes and performance improvements

v.2018.03.13Mar 13, 2018

Bug fixes and performance improvements

v.2018.03.12Mar 12, 2018

Bug fixes and performance improvements

v.2018.03.06Mar 06, 2018

Bug fixes and performance improvements

v.2018.03.05Mar 05, 2018

v.2018.02.27Feb 27, 2018

v.2018.02.26Feb 26, 2018

v.2018.02.21Feb 21, 2018

v.2018.02.20Feb 20, 2018

Introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required.
* When you open the camera, you'll see tap “Type” to the left of “Normal” under the record button.
* Write whatever comes to mind and play with different styles and colorful backgrounds.
This update will be rolling out globally over the coming weeks.

v.2018.02.13Feb 13, 2018

Introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required.
* When you open the camera, you'll see tap “Type” to the left of “Normal” under the record button.
* Write whatever comes to mind and play with different styles and colorful backgrounds.
This update will be rolling out globally over the coming weeks.

v.2018.02.12Feb 12, 2018

Introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required.
* When you open the camera, you'll see tap “Type” to the left of “Normal” under the record button.
* Write whatever comes to mind and play with different styles and colorful backgrounds.
This update will be rolling out globally over the coming weeks.

v.2018.02.06Feb 06, 2018

Introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required.
* When you open the camera, you'll see tap “Type” to the left of “Normal” under the record button.
* Write whatever comes to mind and play with different styles and colorful backgrounds.
This update will be rolling out globally over the coming weeks.

v.2018.02.05Feb 05, 2018

Introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required.
* When you open the camera, you'll see tap “Type” to the left of “Normal” under the record button.
* Write whatever comes to mind and play with different styles and colorful backgrounds.
This update will be rolling out globally over the coming weeks.

v.2018.01.30Jan 30, 2018

Introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required.
* When you open the camera, you'll see tap “Type” to the left of “Normal” under the record button.
* Write whatever comes to mind and play with different styles and colorful backgrounds.
This update will be rolling out globally over the coming weeks.

v.2018.01.23Jan 23, 2018

Bug fixes and performance improvements

v.2018.01.22Jan 22, 2018

We're introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram.
- When you find a hashtag you like, open the hashtag page and tap on the follow button.
- You'll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar.

v.2018.01.17Jan 17, 2018

We're introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram.
- When you find a hashtag you like, open the hashtag page and tap on the follow button.
- You'll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar.

v.2018.01.16Jan 16, 2018

We're introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram.
- When you find a hashtag you like, open the hashtag page and tap on the follow button.
- You'll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar.

v.2017.12.19Dec 19, 2017

We're introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram.
- When you find a hashtag you like, open the hashtag page and tap on the follow button.
- You'll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar.

v.2017.12.18Dec 18, 2017

We're introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram.
- When you find a hashtag you like, open the hashtag page and tap on the follow button.
- You'll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar.

v.2017.12.12Dec 12, 2017

We're introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram.
- When you find a hashtag you like, open the hashtag page and tap on the follow button.
- You'll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar.

v.2017.12.11Dec 11, 2017

Bug fixes and performance improvements

v.2017.12.05Dec 05, 2017

Bug fixes and performance improvements

v.2017.11.21Nov 21, 2017

More ways to message in Direct
* Remix your friends' photos with stickers, text and drawings — then send them back!
* Control replay with “One View” and “Allow Replay” toggle

v.2017.11.20Nov 20, 2017

Bug fixes and performance improvements

v.2017.11.14Nov 14, 2017

Bug fixes and performance improvements

v.2017.11.13Nov 13, 2017

Bug fixes and performance improvements

v.2017.11.07Nov 07, 2017

Bug fixes and performance improvements

v.2017.11.06Nov 06, 2017

Bug fixes and performance improvements

v.2017.10.31Oct 31, 2017

Bug fixes and performance improvements

v.2017.10.30Oct 30, 2017

We have new features and improvements!
- Superzoom: An easy way to record a funny video with dramatic sound effects. Open the camera to find “Superzoom” next to “Boomerang” under the record button. Tap record to automatically zoom in with suspenseful music.
- Go live with a friend: Add a friend to your live video. While broadcasting, tap the new icon in the bottom right corner and tap “add” to invite anyone who's currently watching.

v.2017.10.24Oct 24, 2017

We have new features and improvements!
- Superzoom: An easy way to record a funny video with dramatic sound effects. Open the camera to find “Superzoom” next to “Boomerang” under the record button. Tap record to automatically zoom in with suspenseful music.
- Go live with a friend: Add a friend to your live video. While broadcasting, tap the new icon in the bottom right corner and tap “add” to invite anyone who's currently watching.

v.2017.10.23Oct 23, 2017

Bug fixes and performance improvements

v.2017.10.17Oct 17, 2017

Bug fixes and performance improvements

v.2017.10.16Oct 16, 2017

Bug fixes and performance improvements

v.2017.10.10Oct 10, 2017

Bug fixes and performance improvements

v.2017.10.03Oct 03, 2017

Bug fixes and performance improvements

v.2017.10.02Oct 02, 2017

Bug fixes and performance improvements

v.2017.09.26Sep 26, 2017

Bug fixes and performance improvements

v.2017.09.25Sep 25, 2017

Bug fixes and performance improvements

v.2017.09.19Sep 19, 2017

Bug fixes and performance improvements

v.2017.09.18Sep 18, 2017

You can share stories with your friends as a private message in Direct. Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story you want to share, tap the direct icon in the bottom right corner, select a friend or group to share it with and tap send.
These updates will be rolling out globally over the coming weeks.

v.2017.09.12Sep 12, 2017

You can share stories with your friends as a private message in Direct. Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story you want to share, tap the direct icon in the bottom right corner, select a friend or group to share it with and tap send.
These updates will be rolling out globally over the coming weeks.

v.2017.09.11Sep 11, 2017

Bug fixes and performance improvements

v.2017.09.05Sep 05, 2017

Bug fixes and performance improvements

v.2017.08.30Aug 30, 2017

Bug fixes and performance improvements

v.2017.08.28Aug 28, 2017

Bug fixes and performance improvements

v.2017.08.22Aug 22, 2017

Bug fixes and performance improvements

v.2017.08.21Aug 21, 2017

We're improving photo and video replies to make it easier to have fun visual conversations.
- Send a photo or video reply to specific posts, photos, and videos in your inbox. Your reply will automatically include a sticker of what you're replying to, and you can draw on the sticker.
- Open a split-screen mode by tapping the sticker.
These updates will be rolling out globally over the coming weeks.

v.2017.08.16Aug 16, 2017

We're improving photo and video replies to make it easier to have fun visual conversations.
- Send a photo or video reply to specific posts, photos, and videos in your inbox. Your reply will automatically include a sticker of what you're replying to, and you can draw on the sticker.
- Open a split-screen mode by tapping the sticker.
These updates will be rolling out globally over the coming weeks.

v.2017.08.14Aug 14, 2017

Bug fixes and performance improvements

v.2017.08.09Aug 09, 2017

Bug fixes and performance improvements

v.2017.08.07Aug 07, 2017

Bug fixes and performance improvements

v.2017.08.02Aug 02, 2017

Bug fixes and performance improvements

v.2017.07.31Jul 31, 2017

Bug fixes and performance improvements

v.2017.07.28Jul 28, 2017

Bug fixes and performance improvements

v.2017.07.24Jul 24, 2017

Bug fixes and performance improvements

v.2017.07.19Jul 19, 2017

Bug fixes and performance improvements

v.2017.07.17Jul 17, 2017

Bug fixes and performance improvements

v.2017.07.12Jul 12, 2017

Bug fixes and performance improvements

v.2017.07.10Jul 10, 2017

Introducing photo and video replies to stories. From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends.
- To reply with a photo or a video, tap the new camera button while you’re watching a story.
- When a friend replies to your story with a photo or a video, you’ll see it in your inbox.
This update will be rolling out globally over the coming weeks.

v.2017.07.05Jul 05, 2017

Introducing photo and video replies to stories. From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends.
- To reply with a photo or a video, tap the new camera button while you’re watching a story.
- When a friend replies to your story with a photo or a video, you’ll see it in your inbox.
This update will be rolling out globally over the coming weeks.

v.2017.07.03Jul 03, 2017

Introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Express yourself and have playful conversations with friends.
- Tap the new face icon in the bottom right corner of the camera.
- Use the front or back-facing camera — try them with Boomerang!
- Send to friends or add to your story.
Face filters will be rolling out globally over the coming weeks.

v.2017.06.28Jun 28, 2017

Introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Express yourself and have playful conversations with friends.
- Tap the new face icon in the bottom right corner of the camera.
- Use the front or back-facing camera — try them with Boomerang!
- Send to friends or add to your story.
Face filters will be rolling out globally over the coming weeks.

v.2017.06.26Jun 26, 2017

Introducing the option to share a replay of your live video to Instagram Stories, so more friends and followers can catch up on what they missed.
- When your broadcast ends, tap “Share” at the bottom of the screen or tap the toggle and choose “Discard.”
- When someone you follow shares a replay, you'll see a play button under their profile photo in the stories bar.
The ability to share and watch replays will be rolling out globally over the coming weeks.

v.2017.06.19Jun 19, 2017

Introducing the option to share a replay of your live video to Instagram Stories, so more friends and followers can catch up on what they missed.
- When your broadcast ends, tap “Share” at the bottom of the screen or tap the toggle and choose “Discard.”
- When someone you follow shares a replay, you'll see a play button under their profile photo in the stories bar.
The ability to share and watch replays will be rolling out globally over the coming weeks.

v.2017.06.14Jun 14, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.06.13Jun 13, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.06.12Jun 12, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.06.06Jun 06, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.06.05Jun 05, 2017

Introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Express yourself and have playful conversations with friends.
- Tap the new face icon in the bottom right corner of the camera.
- Use the front or back-facing camera — try them with Boomerang!
- Send to friends or add to your story.
Face filters will be rolling out globally over the coming weeks.

v.2017.05.31May 31, 2017

Introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Express yourself and have playful conversations with friends.
- Tap the new face icon in the bottom right corner of the camera.
- Use the front or back-facing camera — try them with Boomerang!
- Send to friends or add to your story.
Face filters will be rolling out globally over the coming weeks.

v.2017.05.23May 23, 2017

Introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Express yourself and have playful conversations with friends.
- Tap the new face icon in the bottom right corner of the camera.
- Use the front or back-facing camera — try them with Boomerang!
- Send to friends or add to your story.
Face filters will be rolling out globally over the coming weeks.

v.2017.05.22May 22, 2017

Introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Express yourself and have playful conversations with friends.
- Tap the new face icon in the bottom right corner of the camera.
- Use the front or back-facing camera — try them with Boomerang!
- Send to friends or add to your story.
Face filters will be rolling out globally over the coming weeks.

v.2017.05.15May 15, 2017

Introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Express yourself and have playful conversations with friends.
- Tap the new face icon in the bottom right corner of the camera.
- Use the front or back-facing camera — try them with Boomerang!
- Send to friends or add to your story.
Face filters will be rolling out globally over the coming weeks.

v.2017.05.12May 12, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.05.11May 11, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.05.08May 08, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.05.03May 03, 2017

We’re excited to bring you an update to Instagram Direct!
• Now you can share posts you see on Instagram as messages. Just tap the arrow under the post.
• Send photos, videos and text messages back and forth to keep conversations going.
• Name group conversations so they're easy to find.

v.2017.05.01May 01, 2017

New Direct: Disappearing photos and videos will now appear alongside text messages and reshared posts, so you can seamlessly go back and forth with friends in the same thread.
Swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video.
Tap the arrow to send it to individual friends or groups of friends.
New disappearing messages sent to you are highlighted blue in your inbox. Tap to view them.

v.2017.04.26Apr 26, 2017

New Direct: Disappearing photos and videos will now appear alongside text messages and reshared posts, so you can seamlessly go back and forth with friends in the same thread.
Swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video.
Tap the arrow to send it to individual friends or groups of friends.
New disappearing messages sent to you are highlighted blue in your inbox. Tap to view them.

v.2017.04.24Apr 24, 2017

New Direct: Disappearing photos and videos will now appear alongside text messages and reshared posts, so you can seamlessly go back and forth with friends in the same thread.
Swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video.
Tap the arrow to send it to individual friends or groups of friends.
New disappearing messages sent to you are highlighted blue in your inbox. Tap to view them.

v.2017.04.19Apr 19, 2017

New Direct: Disappearing photos and videos will now appear alongside text messages and reshared posts, so you can seamlessly go back and forth with friends in the same thread.
Swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video.
Tap the arrow to send it to individual friends or groups of friends.
New disappearing messages sent to you are highlighted blue in your inbox. Tap to view them.

v.2017.04.17Apr 17, 2017

New Direct: Disappearing photos and videos will now appear alongside text messages and reshared posts, so you can seamlessly go back and forth with friends in the same thread.
Swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video.
Tap the arrow to send it to individual friends or groups of friends.
New disappearing messages sent to you are highlighted blue in your inbox. Tap to view them.

v.2017.04.12Apr 12, 2017

New Direct: Disappearing photos and videos will now appear alongside text messages and reshared posts, so you can seamlessly go back and forth with friends in the same thread.
Swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video.
Tap the arrow to send it to individual friends or groups of friends.
New disappearing messages sent to you are highlighted blue in your inbox. Tap to view them.

v.2017.04.10Apr 10, 2017

New Direct: Disappearing photos and videos will now appear alongside text messages and reshared posts, so you can seamlessly go back and forth with friends in the same thread.
Swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video.
Tap the arrow to send it to individual friends or groups of friends.
New disappearing messages sent to you are highlighted blue in your inbox. Tap to view them.

v.2017.04.04Apr 04, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling out globally over the next few weeks.

v.2017.03.21Mar 21, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.03.20Mar 20, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.03.15Mar 15, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.03.13Mar 13, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.03.08Mar 08, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.03.06Mar 06, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.02.28Feb 28, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.02.27Feb 27, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.02.22Feb 22, 2017

New: You can share up to 10 photos and videos in one post on Instagram.
* When uploading to your feed, you’ll
see a new icon to select multiple photos and videos.
* Tap and hold to change the order.
* Apply a filter to
everything at once or edit one by one.
* In feed, swipe through to see them all.
This feature will be rolling
out globally over the next few weeks.

v.2017.02.21Feb 21, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.02.14Feb 14, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.02.13Feb 13, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.02.08Feb 08, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.02.06Feb 06, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.02.01Feb 01, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.01.30Jan 30, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.01.26Jan 26, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.01.24Jan 24, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.01.23Jan 23, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.01.18Jan 18, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2017.01.17Jan 17, 2017

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2016.12.21Dec 21, 2016

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2016.12.20Dec 20, 2016

We have new features for Instagram Stories!
• Stickers: No matter where you are or what you're up to, add
context to your story with stickers.
• Holiday Fun: Make your story more festive with holiday stickers.
• Hands-Free Video: A new option in the format picker lets you record a video without having to press and hold.
• Text Enhancements: Add as much text as you'd like to a photo or video.

v.2016.12.19Dec 19, 2016

Introducing two more ways to share freely and in the moment.
• Disappearing Photos and Videos in Instagram
Direct: Send disappearing photos and videos to friends and groups. Swipe right into the camera to capture, then tap the
arrow to send it privately. These updates are available starting today.
• Live stories (coming soon!): Go live to
connect with your friends and followers right now. When you're done, your live story disappears. Live stories will be
rolling out in the coming weeks.

v.2016.12.14Dec 14, 2016

Introducing two more ways to share freely and in the moment.
• Disappearing Photos and Videos in Instagram
Direct: Send disappearing photos and videos to friends and groups. Swipe right into the camera to capture, then tap the
arrow to send it privately. These updates are available starting today.
• Live stories (coming soon!): Go live to
connect with your friends and followers right now. When you're done, your live story disappears. Live stories will be
rolling out in the coming weeks.

v.2016.12.13Dec 13, 2016

Introducing two more ways to share freely and in the moment.
• Disappearing Photos and Videos in Instagram
Direct: Send disappearing photos and videos to friends and groups. Swipe right into the camera to capture, then tap the
arrow to send it privately. These updates are available starting today.
• Live stories (coming soon!): Go live to
connect with your friends and followers right now. When you're done, your live story disappears. Live stories will be
rolling out in the coming weeks.

v.2016.12.12Dec 12, 2016

Introducing two more ways to share freely and in the moment.
• Disappearing Photos and Videos in Instagram
Direct: Send disappearing photos and videos to friends and groups. Swipe right into the camera to capture, then tap the
arrow to send it privately. These updates are available starting today.
• Live stories (coming soon!): Go live to
connect with your friends and followers right now. When you're done, your live story disappears. Live stories will be
rolling out in the coming weeks.

v.2016.12.05Dec 05, 2016

Introducing two more ways to share freely and in the moment.
• Disappearing Photos and Videos in Instagram
Direct: Send disappearing photos and videos to friends and groups. Swipe right into the camera to capture, then tap the
arrow to send it privately. These updates are available starting today.
• Live stories (coming soon!): Go live to
connect with your friends and followers right now. When you're done, your live story disappears. Live stories will be
rolling out in the coming weeks.

v.2016.12.01Dec 01, 2016

Introducing two more ways to share freely and in the moment.
• Disappearing Photos and Videos in Instagram
Direct: Send disappearing photos and videos to friends and groups. Swipe right into the camera to capture, then tap the
arrow to send it privately. These updates are available starting today.
• Live stories (coming soon!): Go live to
connect with your friends and followers right now. When you're done, your live story disappears. Live stories will be
rolling out in the coming weeks.

v.2016.11.21Nov 21, 2016

We have new features for Instagram Stories! Update to the latest version of the app to get them.
• Boomerang:
Create a mini video that plays forward and backward. Open the stories camera and select “Boomerang” mode at the
bottom.
• Mentions: Share who you're with or who you're thinking of. Type ‘@’ followed by a username, just like in
captions and comments. When someone taps the mention in your story, it will take them to that person's profile.

v.2016.11.17Nov 17, 2016

We have new features for Instagram Stories! Update to the latest version of the app to get them.
• Boomerang:
Create a mini video that plays forward and backward. Open the stories camera and select “Boomerang” mode at the
bottom.
• Mentions: Share who you're with or who you're thinking of. Type ‘@’ followed by a username, just like in
captions and comments. When someone taps the mention in your story, it will take them to that person's profile.

v.2016.11.15Nov 15, 2016

We have new features for Instagram Stories! Update to the latest version of the app to get them.
• Boomerang:
Create a mini video that plays forward and backward. Open the stories camera and select “Boomerang” mode at the
bottom.
• Mentions: Share who you're with or who you're thinking of. Type ‘@’ followed by a username, just like in
captions and comments. When someone taps the mention in your story, it will take them to that person's profile.

v.2016.11.09Nov 09, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.11.07Nov 07, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.11.02Nov 02, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.10.31Oct 31, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.10.27Oct 27, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.10.24Oct 24, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.10.18Oct 18, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.10.17Oct 17, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.10.12Oct 12, 2016

We're making it easier to see when someone you follow has liked a post. After 4 likes, posts show the number of
likes, along with usernames of some people you follow who have liked it. Update to get the latest.

v.2016.10.10Oct 10, 2016

We have new features and improvements! Update to the latest version of the app to get them.
• Drafts: Now you
can save a post as a draft to share later. Tap to exit the share screen and select the Save Draft option.
• Instagram Stories
• Mute someone's story by tapping and holding their profile photo. Once you mute a story, it
will move to the end of the bar and won't automatically play when you're watching stories.
Lots of improvements to
make stories even better (and faster).

v.2016.10.05Oct 05, 2016

We have new features and improvements! Update to the latest version of the app to get them.
• Drafts: Now you
can save a post as a draft to share later. Tap to exit the share screen and select the Save Draft option.
• Instagram Stories
• Mute someone's story by tapping and holding their profile photo. Once you mute a story, it
will move to the end of the bar and won't automatically play when you're watching stories.
Lots of improvements to
make stories even better (and faster).

v.2016.10.04Oct 04, 2016

We have new features and improvements! Update to the latest version of the app to get them.
• Drafts: Now you
can save a post as a draft to share later. Tap to exit the share screen and select the Save Draft option.
• Instagram Stories
• Mute someone's story by tapping and holding their profile photo. Once you mute a story, it
will move to the end of the bar and won't automatically play when you're watching stories.
Lots of improvements to
make stories even better (and faster).

v.2016.09.28Sep 28, 2016

We have new features and improvements! Update to the latest version of the app to get them.
• Drafts: Now you
can save a post as a draft to share later. Tap to exit the share screen and select the Save Draft option.
• Instagram Stories
• Mute someone's story by tapping and holding their profile photo. Once you mute a story, it
will move to the end of the bar and won't automatically play when you're watching stories.
Lots of improvements to
make stories even better (and faster).

v.2016.09.27Sep 27, 2016

We have new features and improvements! Update to the latest version of the app to get them.
• Drafts: Now you
can save a post as a draft to share later. Tap to exit the share screen and select the Save Draft option.
• Instagram Stories
• Mute someone's story by tapping and holding their profile photo. Once you mute a story, it
will move to the end of the bar and won't automatically play when you're watching stories.
Lots of improvements to
make stories even better (and faster).

v.2016.09.26Sep 26, 2016

We have new features and improvements! Update to the latest version to get them.
• Comment Moderation: We are
committed to keeping Instagram a safe and positive place for self expression. New comments tool in the Options menu that
lets you filter out comments on your posts containing words you consider offensive or inappropriate.
• Instagram
Stories:
◦ Now you can add color to your text. Swipe the colors above the keyboard to see more, or tap and hold a
circle to select a custom color.

v.2016.09.20Sep 20, 2016

We have new features and improvements! Update to the latest version to get them.
• Comment Moderation: We are
committed to keeping Instagram a safe and positive place for self expression. New comments tool in the Options menu that
lets you filter out comments on your posts containing words you consider offensive or inappropriate.
• Instagram
Stories:
◦ Now you can add color to your text. Swipe the colors above the keyboard to see more, or tap and hold a
circle to select a custom color.

v.2016.09.19Sep 19, 2016

We have new features and improvements! Update to the latest version to get them.
• Comment Moderation: We are
committed to keeping Instagram a safe and positive place for self expression. New comments tool in the Options menu that
lets you filter out comments on your posts containing words you consider offensive or inappropriate.
• Instagram
Stories:
◦ Now you can add color to your text. Swipe the colors above the keyboard to see more, or tap and hold a
circle to select a custom color.

v.2016.09.13Sep 13, 2016

We have new features and improvements! Update to the latest version to get them.
• Comment Moderation: We are
committed to keeping Instagram a safe and positive place for self expression. New comments tool in the Options menu that
lets you filter out comments on your posts containing words you consider offensive or inappropriate.
• Instagram
Stories:
◦ Now you can add color to your text. Swipe the colors above the keyboard to see more, or tap and hold a
circle to select a custom color.

v.2016.09.12Sep 12, 2016

We have new features and improvements! Update to the latest version to get them.
• Comment Moderation: We are
committed to keeping Instagram a safe and positive place for self expression. New comments tool in the Options menu that
lets you filter out comments on your posts containing words you consider offensive or inappropriate.
• Instagram
Stories:
◦ Now you can add color to your text. Swipe the colors above the keyboard to see more, or tap and hold a
circle to select a custom color.

v.2016.09.08Sep 08, 2016

Announcing zoom on Instagram. Pinch to zoom on photos and videos in feed, on profiles and on Explore.

v.2016.09.07Sep 07, 2016

Announcing a new video channel on Explore that lets you experience events as they happen around the world. This
channel collects the best videos from concerts, sporting events and more so you can feel like you’re in the front row.
This update to Explore is currently available only in the United States.

v.2016.08.31Aug 31, 2016

Announcing a new video channel on Explore that lets you experience events as they happen around the world. This
channel collects the best videos from concerts, sporting events and more so you can feel like you’re in the front row.
This update to Explore is currently available only in the United States.

v.2016.08.30Aug 30, 2016

Announcing a new video channel on Explore that lets you experience events as they happen around the world. This
channel collects the best videos from concerts, sporting events and more so you can feel like you’re in the front row.
This update to Explore is currently available only in the United States.

v.2016.08.29Aug 29, 2016

Announcing a new video channel on Explore that lets you experience events as they happen around the world. This
channel collects the best videos from concerts, sporting events and more so you can feel like you’re in the front row.
This update to Explore is currently available only in the United States.

v.2016.08.23Aug 23, 2016

Announcing a new video channel on Explore that lets you experience events as they happen around the world. This
channel collects the best videos from concerts, sporting events and more so you can feel like you’re in the front row.
This update to Explore is currently available only in the United States.

v.2016.08.22Aug 22, 2016

We have a few improvements to Instagram Stories!
- Zoom with one hand as you're recording a video. Slide your
finger up while holding the video record button.
- Lots of bug fixes and improvements to make stories even better
(and faster).

v.2016.08.17Aug 17, 2016

We have a few improvements to Instagram Stories!
- Zoom with one hand as you're recording a video. Slide your
finger up while holding the video record button.
- Lots of bug fixes and improvements to make stories even better
(and faster).

v.2016.08.16Aug 16, 2016

Introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones
you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format:
your story.
• Share multiple photos and videos to your story. Bring them to life with text and drawing tools. They
disappear after 24 hours and won't appear on your profile grid or in feed.
• Watch stories from people you follow
in a bar at the top of your feed.

v.2016.08.15Aug 15, 2016

Introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones
you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format:
your story.
• Share multiple photos and videos to your story. Bring them to life with text and drawing tools. They
disappear after 24 hours and won't appear on your profile grid or in feed.
• Watch stories from people you follow
in a bar at the top of your feed.

v.2016.08.09Aug 09, 2016

Introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones
you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format:
your story.
• Share multiple photos and videos to your story. Bring them to life with text and drawing tools. They
disappear after 24 hours and won't appear on your profile grid or in feed.
• Watch stories from people you follow
in a bar at the top of your feed.

v.2016.08.03Aug 03, 2016

Introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones
you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format:
your story.
• Share multiple photos and videos to your story. Bring them to life with text and drawing tools. They
disappear after 24 hours and won't appear on your profile grid or in feed.
• Watch stories from people you follow
in a bar at the top of your feed.

v.2016.08.01Aug 01, 2016

Introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones
you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format:
your story.
• Share multiple photos and videos to your story. Bring them to life with text and drawing tools. They
disappear after 24 hours and won't appear on your profile grid or in feed.
• Watch stories from people you follow
in a bar at the top of your feed.

v.2016.07.28Jul 28, 2016

Understand profile bios and feed posts written in different languages using “See Translation”.

v.2016.07.27Jul 27, 2016

Understand profile bios and feed posts written in different languages using “See Translation”.

v.2016.07.18Jul 18, 2016

Understand profile bios and feed posts written in different languages using “See Translation”.

v.2016.07.14Jul 14, 2016

Understand profile bios and feed posts written in different languages using “See Translation”.

v.2016.07.12Jul 12, 2016

Understand profile bios and feed posts written in different languages using “See Translation”.

v.2016.07.01Jul 01, 2016

Understand profile bios and feed posts written in different languages using “See Translation”.

v.2016.06.28Jun 28, 2016

We have a new look! Our updated icon stays true to the camera and rainbow. The simpler design puts more focus on
your photos and videos without changing how you navigate the app.

LaunchedMay 11, 2014

Other Information

In-App Products

$0.29 - $10,000.00 per item