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There's a decent industry out there of trackers for people, vehicles, and stuff. Samsung has the SmartTag and SmartTag+ for owners of Samsung phones and tablets. For iPhone and iPad users, the AirTag really competes against one giant of the industry, Tile, which has made its entire brand on low-cost Bluetooth trackers that let you beep them when you lose your keys.

(A quick note: The AirTag is compatible with any iPhone or iPad running iOS or iPadOS 14.5 or later. We refer to iPhones throughout this review for the sake of simplicity, but any up-to-date iPad will work just as well for pairing with and finding AirTags.)

AirTags are easier to set up than Tiles, have better directional finding powers, and can be found from farther away. Tiles come in more form factors than AirTags do, and you can summon your phone from the Tile as well as the other way around. But their range maxes out at about 30 feet, and the range on AirTags is functionally infinite as long as there's someone with an iPhone nearby.

An AirTag is unnoticeable when dropped in your jeans pocket. At 1.26 inches in diameter and 0.31-inch thick, it's a bit thicker than either the Tile Mate or Tile Pro, and much thicker than the Tile Slim. It's considerably slimmer and smaller than the Samsung SmartTag, though. The difference between the AirTag and the Tile Slim mostly comes into play if you're trying to track your wallet, as an AirTag will make it bulge more than a Tile Slim will. But the tiny little tags easily vanish into a backpack, a coat pocket, or a suitcase, and they look great in one of Apple's keychain holders.

Apple says the AirTag's replaceable CR2032 battery will last for about a year.

The tags are durable enough, though I wouldn't run them over with a car. They're rated IP67 and water resistant for up to 30 minutes, so they can be dropped in a pool, but if your wallet sinks to the bottom of a creek, you'll need to act fast.

In classic Apple fashion, AirTags are prettier than the competition. They're shiny and smooth, and the personalized printing is a nice touch. The keychain and strap accessories look like fashion items rather than technology items. My AirTags' shiny sides didn't get scratched up while I was using them, even though I shook one in a plastic bag with keys for about 30 seconds. Your mileage may vary; I know some other reviewers say their tags got scratched up, so they may have sharper keys.

Setup and basic finding feel like magic. Hold a new AirTag up to your iPhone or iPad, and it gets automatically detected. You can name it, and then the Find My app will start tracking it. To find the AirTag, you can tell it to make a little piping sound or play a game of hot-and-cold with distance. My AirTags said they were "connected" within about 45 feet, and a distance indicator appeared when I was within about 30 feet. If you have an iPhone 11 or higher, that distance indicator is accompanied by a helpful directional arrow, thanks to the ultra-wideband (UWB) directional protocol.

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