Downloads Rebounded to 95.6K Despite YoY Decline
For the Week of May 4, downloads reached an estimated 95.6K, rising 18.4% WoW, falling 6.6% QoQ, and declining 15.6% YoY.
That weekly rebound suggests some near-term stabilization, but the longer-duration comparisons keep the acquisition picture pressured.
Estimated weekly sessions reached 10.1M for Week of May 4, rising 12.5% WoW, declining 10.9% QoQ, and declining 7.2% YoY.
For investors, this diverging pattern may reflect a short-term bounce within a broader slowdown, with weaker download trends that may indicate softer revenue conversion potential 1-2 quarters forward.
Engagement Trends
In Q1 2026, MGM’s estimated DAU declined to 213.4K, down -6.4% QoQ and -10.4% YoY, while estimated MAU fell to 3.7M, a divergence that suggests reach is contracting even as average time spent per DAU increased to 34.0 minutes versus Q4 2025.
This pattern indicates a smaller active base engaging in fewer but longer sessions, with average sessions per DAU declining to 7.4 sessions per DAU; for investors, that mix may pressure monetization if weaker user counts and session frequency outweigh the resilience in per-user time spent.
Retention quality appears pressured at BetMGM
BetMGM’s user churn reached an estimated 47.9% in Q1 2026, up 3% QoQ and 30.4% YoY, a moderate attrition level that suggests weakening retention quality if sustained.
For investors, this level of churn may signal meaningful revenue leakage, less predictable recurring revenue, and lower CAC efficiency if reacquisition needs rise to offset user losses.
MPI Surged 64.5% QoQ, 3.4% YoY
For investors, Online Sports Betting Net Revenue (BetMGM) is a key KPI because it may indicate the scale and profitability trajectory of its digital sportsbook operations.
Among the hundreds of data points Apptopia tracks, Mobile Performance Index (MPI) was selected for MGM because it has shown a correlation with this KPI; this correlation indicates that investors should monitor Apptopia’s data to understand how MGM Resorts International is trending for its Online Sports Betting Net Revenue (BetMGM) KPI.
MGM Resorts International’s MPI showed an accelerating quarterly trajectory with 2.5% WoW growth in the Week of May 4 and 3.4% YoY, while the 64.5% QoQ rebound in Q1 2026 may indicate strengthening mobile momentum if sustained.
Investors should monitor Apptopia’s MPI for MGM to gauge whether accelerating momentum continues into Q2 2026.
Accelerating MPI Meets Mixed Mobile Health
MGM’s MPI may support a more constructive Q2 2026 outlook if current trends persist, but pressured acquisition, contracting reach, and worsening retention keep the broader mobile picture mixed.
Apptopia’s data offers a monitoring framework for assessing whether this strengthening MPI signal is supported by stabilization across downloads, engagement, and churn.
Investors should use Apptopia’s data to track whether improving MPI is matched by healthier acquisition trends, steadier user counts, and better retention quality.
