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Demographics, customer segmentation, and granular usage insights
Advertising
Learn which creatives and strategies perform the best.
SDKs
Track which apps install or uninstall over 2,900 SDKs
DATA
Audience
Demographic and cross-app usage insights
Features (X-Ray)
See app classification insights for every app and mobile game
Reviews
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Search
Insights on paid and organic search results for 75K+ keywords
DATA SPOTLIGHT
Nightingale Model
Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research.
Sector Insights
Sector Insights
Fintech
Sector growth, user trends, and competitive analysis of AFRM, SQ, COIN, PYPL and HOOD,
Ridesharing & Food Delivery
Sector growth, user trends, and competitive analysis of UBER, LYFT, DASH, CART and GRUB.
Social Media
Sector growth, user trends, and competitive analysis of META, SNAP, PINS and GOOGL.
Insights
Dating
Sector growth, user trends, and competitive analysis of BMBL, MTCH and GRND.
Sports Betting
Sector growth, user trends, and competitive analysis of DKNG, FLUT and MGM.
Data spotlight
Uber vs Lyft: cross-app usage
Explore user data and insights on top apps in the ridesharing sector.
Pricing
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Test Our Data
App Economy
Commerce
META – Forget AR and AI for a sec; there’s trouble at IG
Tom Grant
October 2, 2024
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Marketing
Product News
NEW: Actionable insights from user reviews with Review Intelligence
David Katz
May 4, 2020
Games
Marketing
Why your brand needs a mobile game
Adam Blacker
April 20, 2020
Health and Fitness
Peloton app installs rise 245%, but does it mean anything?
Adam Blacker
March 23, 2020
Food & Dining
Food Delivery is cooling in the U.S.
Justin Wagg
March 9, 2020
Food & Dining
Travel
COVID-19’s impact on consumer and business behavior
Adam Blacker
March 6, 2020
Competitive Intelligence
Developing your competitive mobile intelligence strategy: 5 steps for getting started
Madeline Lenahan
February 27, 2020
App Economy
Competitive Intelligence
Mobile app intelligence: what it is & why it matters
Madeline Lenahan
February 20, 2020
Social Media
Where are they now? Yo, and other apps you forgot about
Adam Blacker
February 19, 2020
Dating
Investing
Is the “Match Monopoly” real?
Madeline Lenahan
February 13, 2020
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