Downloads Climbed to 74.8K (-15.6% YoY)
For the week of June 1, downloads reached an estimated 74.8K, rising 5.3% WoW, but down -6.6% QoQ and -15.6% YoY.
The weekly acquisition rebound provides a useful engagement quality check because quarterly and annual download trends remain under pressure.
Estimated weekly sessions reached 8.9M for the week of June 1, rising 2.2% WoW, declining -10.9% QoQ, and falling -7.2% YoY.
For investors, MGM’s gap may frame the next 1-2 quarters as key for validating momentum.
Engagement Quality Softened Despite Broader Reach
For the week of June 1, MGM Resorts International’s DAU reached an estimated 205K, down -0.5% WoW and -10.4% YoY; in Q1 2026, estimated MAU was 3.7M, up 1.6% YoY.
MAU growth diverging from weaker DAU, approximately 7.4 sessions per DAU (-34.6% YoY), and approximately 34 minutes per DAU (-6.8% YoY) suggests broader reach is not translating into daily frequency, indicating softer monetization quality.
BetMGM Churn Indicates Moderate Retention Pressure
BetMGM churn stood at an estimated 47.9% in Q1 2026, up 30.4% YoY, placing retention in the moderate range and suggesting user health is pressured but not yet in the high-attrition band.
Persistent churn at this level may create recurring revenue leakage and LTV compression, while moderate but worsening churn typically correlates with less predictable revenue and CAC payback pressure.
Accelerating MPI Meets Lifecycle Quality Pressure
MGM’s accelerating MPI suggests a mixed mobile profile heading into Q2 2026, with quarterly momentum offset by weekly volatility, pressured acquisition quality, softer daily engagement, and moderate but worsening churn.
Apptopia’s MPI for MGM is a useful way to measure whether improving quarterly engagement momentum is stabilizing alongside downloads, DAU, sessions, and retention quality.
Investors should use Apptopia’s MPI and other mobile metrics to track whether weekly MPI stabilizes, YoY growth remains positive, and broader reach translates into stronger daily frequency.
