DraftKings (DKNG) DAU jumped 27.8% WoW to an estimated 1M for the week of June 15, part of the NBA Finals-World Cup resurgence in sports betting. DAU sits 156% higher YoY, and downloads are up a whopping 269.7% YoY, capping a major week for DraftKings.
DraftKings is not only bringing on more users, but those users are also increasing their engagement quality on the DraftKings app. Time spent per DAU rose 59.5% YoY to 36.7 minutes for the week of June 15, with sessions per DAU rising an eye-popping 86.3% YoY to 18.9. Users are going deeper and more often. Here’s what Apptopia’s mobile signals are showing for DKNG.
Engagement Reach Widened With Stronger Daily Frequency
For the week of June 15, DraftKings DAU reached an estimated 1M, up 27.8% WoW and up 156% YoY, while estimated MAU stood at 9.9M. This suggests broader reach and stronger daily frequency.
For investors, estimated average time spent per DAU rose 59.5% YoY to 36.7 minutes, while average sessions per DAU rose 86.3% YoY to 18.9. That confirming signal shows that not only is DraftKings adding more users, but they are also highly engaged with the app at this time.
Downloads Rebounded to 499.5K, Rising 269.7% YoY
DraftKings downloads reached an estimated 499.5K for the week of June 15, rising 27.3% WoW and 269.7% YoY.
The weekly rebound makes engagement the key quality check for whether the pickup is translating into active use.
Estimated weekly sessions reached 62.1M for the week of June 15, rising 26.2% WoW and 169.3% YoY.
For investors, the synchronized rebound suggests short-term stabilization, though it is important to keep in mind the weakness from 1Q26 and whether or not this bounce is one-time in nature.
User Churn Remains Low But Rising
DKNG churn stood at an estimated 38.9% in Q1 2026, up 7.0% YoY. This keeps attrition in the low category but suggests movement toward moderate-risk territory while repeat engagement remains manageable.
For investors, low-but-rising churn typically correlates with still-supportive recurring revenue visibility, while CAC efficiency may become more sensitive with higher replacement acquisition needs.
Deeper Engagement, Rising Users
DraftKings is engaging a rising number of users more frequently heading into the second half of 2026. A sharp June 15 rebound and expanding reach are driven by recent sporting events–the NBA Finals and the World Cup. Things to keep an eye on include how this growth persists after the sporting events are over and a low but rising churn rate of 38.9% in Q1 2026.
Apptopia’s data offers a useful lens for tracking whether the rebound translates into more stable mobile performance. Investors should use Apptopia’s MPI and other metrics to gauge whether expanding reach and deeper time spent are improving the quality of growth despite churn pressure.
