Downloads Climbed to 125.3K Despite -9.8% YoY
For the week of June 15, downloads reached an estimated 125.3K, rising 8.3% WoW, declining -4.0% QoQ, and falling -9.8% YoY.
The weekly rebound tempers the quarterly acquisition decline, making engagement a useful check on whether the bounce reflects higher-quality traffic.
Estimated weekly sessions reached 11.4M for Week of June 15, rising 6.8% WoW, declining -9.8% QoQ, and falling -5.0% YoY.
For investors, persistent YoY acquisition declines may signal revenue pressure over subsequent quarters.
Engagement reach diverges from daily use
For the week of June 15, MGM Resorts International’s DAU reached an estimated 252.3K, up 6.0% WoW but down -8.2% YoY, while MAU stood at an estimated 3.9M, up 2.3% YoY.
MAU growth diverging from declining DAU and intensity, including avg sessions per DAU at -34.6% YoY and avg time spent per DAU at -6.8% YoY, suggests resilient reach but weaker daily habit formation.
BetMGM – Online Sports Betting churn at 47.9% indicates moderate retention pressure
BetMGM – Online Sports Betting churn stood at an estimated 47.9% in Q1 2026, up 30.4% YoY, placing retention in a moderate range while the sustained rise may indicate deteriorating retention health.
For investors, this pattern typically correlates with less predictable recurring revenue and CAC efficiency pressure, with possible revenue leakage and weaker user lifetime value framing the business impact.
Accelerating MPI Meets Lifecycle Headwinds
MGM Resorts International’s accelerating MPI heading into Q2 2026 suggests a mixed mobile profile, with strong quarterly momentum offset by weekly softness, pressured acquisition trends, weaker daily engagement, and worsening churn.
Apptopia’s MPI for MGM is a useful way to measure the strength and volatility of this mobile profile.
Investors should use Apptopia’s MPI, acquisition, engagement, and retention metrics to track weekly follow-through and gauge whether improving momentum is translating into higher-quality user behavior.
