How Planet Fitness accelerated growth amid a pandemic
In spite of the pandemic, Planet Fitness recorded approximately 44% more app downloads in H1 2020 than H1 2019 (U.S. only). Meanwhile, other brick-and-mortar... Read more.
Nike SNKRS becomes first sneaker app to hit 50M downloads
Most people have altered their shopping habits over the past two years. We’ve seen a rise in budget-friendly shopping, with wholesale and ‘buy now, pay... Read more.
A guide to mobile app benchmarking
For elite athletes, the Olympics is not just about bringing home the gold. The competition offers an opportunity to gauge one’s skill level, compare it to other... Read more.
Validate your mobile app idea with a proof of concept
The mobile industry is a great one to be in. A person’s smartphone is their most used and most personal device. So, if you’re able to create a product that belongs... Read more.
Top 10 Most Downloaded P2P Payment Apps in the United States in H1 2021
Cash App was the most downloaded P2P payment app in the United States in the first half of 2021. Globally, it was the fifth most downloaded. See who took the #1... Read more.
McDonald’s most successful app promotion is not a celebrity meal
Two weeks ago, McDonald’s rolled out its latest celebrity meal in collaboration with K-pop sensation BTS. In addition to a BTS-branded 10-pc Chicken McNugget meal,... Read more.
VeVe Collectibles watches app downloads soar as NFT enthusiasts hit mobile
*This post was updated on 3/28/2021 to include IAP revenue data Everyone’s talking about non-fungible tokens, or NFTs. Whether this craze is a flash in the... Read more.
Playrix rules Puzzle, the top grossing category on iOS
Puzzle poised for success in 2021 Puzzle and Strategy were the two highest grossing games categories in the US in 2020. Puzzle performed better on iOS, while Strategy... Read more.
Sam’s Club invests in app user experience, outperforms competing wholesale retailers
Superstores and wholesale retailers saw strong growth in downloads and engagement in 2020. We attribute this to consumers being especially focused on affordability... Read more.
Discovery Plus enjoys more first-month downloads than HBO Max
The US version of Discovery Plus officially launched one month ago. Since then, the mobile app has been downloaded about 3.3 million times total across... Read more.