Pinterest mobile trends accelerating in 4Q, ahead of Consensus

Tom Grant
December 20, 2023

App Economy, Social Media

Earnings Previews, Mobile channel check

This was first published December 20, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up here.

Pinterest downloads are accelerating up +7% QoQ. (Apptopia downloads estimates have >.9 correlation with Pinterest Global MAUs). Consensus expects more modest MAU growth.
Notably, US growth is up over 20% in 4Q, now outpacing worldwide.
Engagement (measured by the percent of its MAUs that return on a daily basis) is up from 17% in November 2022 to 18.4% in November 2023.

Author

Tom Grant

Tom Grant is Vice President of Research at Apptopia. He leads Apptopia’s research efforts to uncover macro and micro trends that can inform investment decisions.

Prior to joining Apptopia, Tom spent 15 years on the buy-side, investing in stocks across global equity markets, with unique expertise in small cap emerging markets.

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Author

Tom Grant

Tom Grant is Vice President of Research at Apptopia. He leads Apptopia’s research efforts to uncover macro and micro trends that can inform investment decisions.

Prior to joining Apptopia, Tom spent 15 years on the buy-side, investing in stocks across global equity markets, with unique expertise in small cap emerging markets.