Apptopia

Idea Generation: Inflections in New Customer Growth Last Week

This was first published April 18, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up here.

Inflections = New user growth YoY flipped from positive to negative or negative to positive (based on 4-week trailing).

Positive inflections:

  • Fubo (FUBO) – flipped strongly positive year-over-year up to +28% – sports season drive trends (March Madness likely contributing).
  • Carvana (CVNA) – negative for most of year-to-date, downloads flipped positive to +4% YoY in April.

Negative inflections:

  • Home Depot (HD) – downloads flipped negative in April, down 15% YoY after year-over-year growth throughout 1Q.
  • Enphase (ENPH) – downloads faded in 1Q, trending more negative in April (-25% YoY).

1Q24 Earnings Previews

As earnings season kicks off, check out Apptopia Research’s Earnings Previews.

Questions on the underlying data included in this analysis?

Author

  • Tom Grant is Vice President of Research at Apptopia. He leads Apptopia’s research efforts to uncover macro and micro trends that can inform investment decisions.

    Prior to joining Apptopia, Tom spent 15 years on the buy-side, investing in stocks across global equity markets, with unique expertise in small cap emerging markets.

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