Dating app engagement surpasses pre-pandemic levels
Most people predicted that online dating would take a hit from the pandemic. And at first, they were right. The dating app market took a nose dive in March by almost... Read more.
Homework-help apps increase IAP revenue 141% YoY
September ushered in another school year. But for many students and teachers, this required the adoption of virtual classes and digital tools. We saw this play out... Read more.
Zillow app breaks personal record with 2.2 million DAUs
Yesterday, August 13, the Zillow ($ZG) app achieved its highest number of daily active users (DAU) in its lifetime with 2.17 million. The app also saw... Read more.
TikTok paves way for video editing apps
When we received stay-at-home orders back in March, the app market, and social media in particular, got a huge boost. Facebook, WhatsApp, Messenger, Instagram,... Read more.
Calm records 120% more app sessions than Headspace during quarantine
Mental wellness apps, like Calm and Headspace, have increased in popularity over the years as more people embrace meditation and other self-care practices. Now,... Read more.
Telehealth apps see highest engagement in history; MyChart leads with most users
Sparked by our “new normal” of social distancing, the Telehealth app market is seeing its highest engagement in history. Telehealth apps are those that... Read more.
Developing your competitive mobile intelligence strategy: 5 steps for getting started
Data-driven. This is no longer just a buzzword. It’s a requirement for any business strategy. Instead of pouring time and resources into unvetted ideas, companies... Read more.
Mobile app intelligence: what it is & why it matters
Living in a mobile-first world What was the first thing you reached for this morning? I’m betting it was your mobile phone. According to the Pew... Read more.
Is the “Match Monopoly” real?
Valentine’s Day is upon us― where my single ladies at?! BLK, maybe? BLK, the dating app for Black singles, grew downloads 71% and daily active users (DAU)... Read more.
Ulta Beauty’s downloads jump 374%
On Monday (11/18), Ulta Beauty’s (NASDAQ:ULTA) app downloads jumped 374% above their daily average of the past 365 days. Monday’s 46,120 downloads constituted... Read more.