Social app of the moment, BeReal, grows users 315% YTD
This article was updated on August 22, 2022. Below the hashed line is the original piece. BeReal has now been downloaded 43.3 million times since launch in... Read more.
HBO Max & Discovery+: the whole may be greater than the sum of their parts
As you probably heard, Discovery and WarnerMedia are merging, which means streaming services HBO Max and Discovery+ are also merging, likely... Read more.
Sneaker apps continue to grow in popularity
The sneaker app market has witnessed a massive uptick since the summer of 2020, with both monthly downloads and monthly active users (MAU) seeing sizable increases... Read more.
The number of Web3 apps available for download is growing almost 5x faster in 2022 than in 2021
The number of apps describing themselves and/or marketing themselves as “web3” is growing. Apptopia data indicates this trend started in 2020 and ramped... Read more.
Personal Finance App MAUs Climb to All-Time High
Monthly active users of the top personal financial tracking and budgeting apps in the United States have hit an all-time high in February 2022. People are trying... Read more.
High demand for information out of Ukraine from news apps
News app downloads are spiking in the United States as people tune into Russia’s war on Ukrainian sovereignty. News providers are being used for this much... Read more.
Valentine’s Day provides modest increase in dating app demand
On Valentine’s Day, love is in the air but does it drive people to install dating apps? Looking at monthly data, dating app downloads in the U.S. actually tend... Read more.
Super Bowl LVI commercials highlighted by Fintech and SVOD apps
Financial products and subscription streaming video apps made up a large portion of the Super Bowl ads. By my (mostly undistracted) count, there were 26 commercials... Read more.
App store rank explained: what is an app’s Apple & Google store ranking and what impacts it?
Everyone has access to the Apple App Store and Google Play Store Top Charts online, or on their mobile devices. But no one has access to Apple... Read more.
What the acquisition of Zynga means for Take-Two Interactive
Take-Two Interactive is acquiring a premiere mobile gaming publisher in Zynga, for $12.7 billion. Since launching mobile games in 2008, Zynga games have been downloaded... Read more.