Roblox reports Thursday, and one big question is, are the players aging up or aging out? While we can’t track users younger than 17 to watch their engagement over the years, we can track the 17-25 age band.
US weekly active users of 17-25 year olds grew 20% Y/Y in Q2 2026. Average Time Spent per DAU for this cohort dropped 2.1% over the same period, but grew 5.1% Q/Q. Through July, both WAUs and time spent per user are on pace to rise nicely. Time spent per user for the 17-25 age band is sitting at 92.3 minutes so far in Q3, a height not reached in the past nine quarters.
New user growth, across all ages, is getting harder to come by. Global downloads fell 16% Y/Y in Q2 and every region was down: APAC -23%, North America -20%, EMEA -12%, LATAM -7%. The mobile app has seen global downloads fall for three consecutive quarters. If Roblox is able to continue growing engagement and better monetize the existing user base, this could offset worries.
One surprising finding in our US consumer device panel is that female WAUs surpassed male WAUs for the first time. Female users grew 24% Y/Y against 5% for males, and the gap has widened through the first month of Q3. Many people think of gaming as male dominated but mobile gaming has long been more split. A more balanced demographic split could widen the pool of advertisers for the company.
RBLX is a stock that’s down ~27% over the past six months. With its young adult cohort healthy and growing, this could be the start of a turnaround.
