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Performance
Demographics, customer segmentation, and granular usage insights
Advertising
Learn which creatives and strategies perform the best.
SDKs
Track which apps install or uninstall over 2,900 SDKs
DATA
Audience
Demographic and cross-app usage insights
Features (X-Ray)
See app classification insights for every app and mobile game
Reviews
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Search
Insights on paid and organic search results for 75K+ keywords
DATA SPOTLIGHT
Nightingale Model
Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research.
Sector Insights
Sector Insights
Fintech
Sector growth, user trends, and competitive analysis of AFRM, SQ, COIN, PYPL and HOOD,
Ridesharing & Food Delivery
Sector growth, user trends, and competitive analysis of UBER, LYFT, DASH, CART and GRUB.
Social Media
Sector growth, user trends, and competitive analysis of META, SNAP, PINS and GOOGL.
Insights
Dating
Sector growth, user trends, and competitive analysis of BMBL, MTCH and GRND.
Sports Betting
Sector growth, user trends, and competitive analysis of DKNG, FLUT and MGM.
Data spotlight
Uber vs Lyft: cross-app usage
Explore user data and insights on top apps in the ridesharing sector.
Pricing
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Test Our Data
App Economy
Commerce
META – Forget AR and AI for a sec; there’s trouble at IG
Tom Grant
October 2, 2024
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News & Reference
American active users and downloads of top news apps increase dramatically
Adam Blacker
February 26, 2018
Dating
Lifestyle
Another tech Gender Gap: A Dating App Breakdown
Adam Blacker
February 9, 2018
Marketing
Your App Needs to Pass the ‘Grandmother Test’
Adam Blacker
December 14, 2017
App Economy
Games
These two publishers drive half of all Arcade Game downloads on the App Store
Justin Wagg
November 21, 2017
Dating
Investing
Match Group Strikes Gold
Adam Blacker
November 8, 2017
Games
Investing
Super Mario Run Loses Out On $8M–Nintendo Misses the Mark Again
Adam Blacker
October 26, 2017
App Economy
What Getting Featured in The New App Store Could Mean For You
Adam Blacker
October 24, 2017
Commerce
Wish Grows MAU 105%, Traditional Shopping Apps Have Fallen Behind
Adam Blacker
August 8, 2017
App Economy
Ketchapp Made $57,000 A Day From a Fad And You Can Too
Adam Blacker
July 13, 2017
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