App EconomyCommerceSocial MediaTravel Mobile macro: Travel apps bounce back, Social apps remain strong, and retail trends are mixed May 3, 2024 Tom Grant May 3, 2024 This was first published May 2, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up here. Travel bounces back– most travel and entertainment apps improved in April, with airlines, OTAs and hotels all trending positively. The biggest outliers are Dave & Busters (+59% YoY) and AMC (-46% YoY) Social apps strong – META downloads spiked up to +235% YoY, driven by Threads. Snapchat downloads turned positive, up +6% YoY, while Pinterest downloads decelerated but have been strong in recent months. Retail trends mixed – Ecommerce downloads improved but remained negative (led by Temu downloads -5% YoY) and athletic wear apps were -10% YoY (though some dispersion between apps – Nike and Adidas negative, Lululemon +22% YoY). Mobile macro trends Travel bounces back – Travel app downloads bounced back in April, with year-over-year trend improving to -6%, up from -13% in March. Most travel apps improved in April, with Airlines, OTAs, and hotel apps all trending positively. The biggest outliers for entertainment apps were Dave & Busters (+59% YoY) and AMC (-46% YoY). Social apps strong in April – META downloads spiked up to +235% YoY, driven by Threads. Snapchat downloads turned positive, up +6% YoY, while Pinterest downloads decelerated but have been strong in recent months. Retail trends mixed – Ecommerce downloads improved but remain negative at -3% (Temu -5% YoY), Furniture & homegoods apps flipped negative (-4% YoY), and Athletic wear apps are -10% YoY (have been negative each month YTD) – though some dispersion between apps – Nike and Adidas negative, Lululemon +22% YoY. Round up of additional trends – Sportsbook apps trended positively in April (+25% YoY), Dating apps bounced back to flat YoY after falling in March, and EdTech apps spiked to +25% YoY led by Duolingo. Questions on the underlying data included in this analysis? Data request Tom Grant