Downloads Retreated to 99.3K Despite 6.3% YoY Growth
Downloads reached an estimated 99.3K for the Week of June 29, down -5.7% WoW, down -9.1% QoQ, and up 6.3% YoY.
The weekly and quarterly download softness alongside YoY growth suggests softer new-user intake, making engagement breadth the quality check.
Estimated weekly sessions reached 10.4M for Week of June 29, down -4.2% WoW, up 0.9% QoQ, and up 12.1% YoY.
For investors, download deceleration typically precedes revenue pressure in subsequent quarters if session gains do not translate into monetization.
Engagement reach grew as intensity weakened
For the week of June 29, MGM’s DAU reached an estimated 232.8K, down 3.9% WoW but up 7.8% YoY, while MAU reached an estimated 4.0M, up 1.2% WoW.
DAU and MAU growth diverged from per-DAU intensity declines: avg sessions per DAU fell 19.4% YoY and avg time spent per DAU fell 47.8% YoY, which may suggest reach expansion outpacing engagement depth and temper monetization signals.
Moderate churn suggests BetMGM retention pressure
BetMGM – Online Sports Betting churn stood at an estimated 42.4% in Q2 2026, up 10.9% YoY, with the moderate churn profile suggesting retention health remains pressured while staying below the 55% high-churn threshold.
For investors, this profile typically correlates with recurring revenue predictability and CAC efficiency watch items, particularly if YoY churn deterioration persists.
MPI Retreated -46.8% YoY Despite 76.0% WoW Rebound
Mgm Resorts International (MGM) uses SEC-filed Online Sports Betting Net Revenue (BetMGM) to frame BetMGM scale, efficiency, and profitability; Apptopia’s Mobile Performance Index (MPI) is the primary mobile-health metric.
These correlations suggest that investors should monitor Apptopia’s data to understand how Mgm Resorts International is trending for its Online Sports Betting Net Revenue (BetMGM) KPI.
MGM Resorts International’s MPI fell -55.8% QoQ and -46.8% YoY in Q2 2026, despite a 76.0% WoW rebound for the week of June 29, leaving Apptopia’s standalone mobile performance signal on a declining trajectory that may indicate volatility rather than durable recovery.
Investors should track Apptopia’s MPI for MGM as a leading indicator of MGM Resorts International’s mobile momentum heading into Q2 2026.
Weak Momentum Across Mobile Metrics
MGM Resorts International’s declining MPI suggests weak mobile momentum entering Q2 2026, with a weekly rebound offset by softer downloads, thinner per-user engagement, and moderate churn.
Apptopia’s MPI for MGM provides a useful lens for measuring whether the rebound is strengthening the broader mobile baseline.
Investors should use Apptopia’s data to track downloads, engagement intensity, and churn to gauge the quality of MGM’s mobile growth.
