Downloads Rebounded to 75.1K Despite YoY Decline
For the week of April 20, downloads reached an estimated 75.1K, rising 10.8% WoW, though Q1 2026 downloads were down 6.6% QoQ and 15.6% YoY.
That weekly rebound suggests some near-term stabilization, making engagement the key quality check on whether new installs are translating into usage.
BetMGM – Online Sports Betting’s estimated weekly sessions reached 8.8M (total sessions for the app), up 6.6% WoW from 8.2M, indicating the uptick in acquisition was matched by stronger activity.
For investors, this pattern may signal an early stabilization phase within a broader acquisition and engagement downtrend.
Engagement trends point to narrowing reach
For the week of April 20, BetMGM – Online Sports Betting’s estimated DAU reached 213.4K, up 3.6% WoW but down 10.4% YoY, while BetMGM – Online Sports Betting’s estimated MAU stood at 3.7M, down 3.0% QoQ and up 1.6% YoY.
These weekly reach metrics are separate from Q1 2026 engagement-intensity metrics, and average time spent per DAU rose to an estimated 34.0 minutes.
That divergence indicates a smaller user base spending longer in the app but engaging less frequently, with sessions per DAU at 7.4 sessions per DAU in Q1 2026; for investors, this mix typically correlates with monetization pressure unless stronger per-user depth remains durable.
Retention Challenges
BetMGM – Online Sports Betting’s estimated user churn reached 47.9% in Q1 2026, up 1.4 percentage points QoQ from 46.5% in Q4 2025 and up 30.4% YoY.
For investors, this elevated churn may signal meaningful user leakage, less predictable recurring revenue, and weaker CAC efficiency if reacquisition is needed to maintain the user base.
Mixed Momentum Despite Retention and Reach Pressure
MGM Resorts International’s mobile metrics show a mixed profile heading into Q2 2026, as accelerating quarterly MPI momentum suggests improving quarterly momentum while acquisition, engagement breadth, and retention trends point to underlying pressure.
Apptopia’s data provides a clearer framework for evaluating whether this improving top-line mobile signal is being supported by healthier downloads, broader engagement, and more stable retention.
Investors should use Apptopia’s data to track whether MPI strength is matched by firmer user acquisition, steadier DAU trends, and less elevated churn heading into the next earnings window.
