App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns
In our recent BRAG Index III with Digital Turbine, Peacock TV caught our attention as it outperformed Netflix, HBO Max, and Disney+ in Q1. Analysis revealed Peacock... Read more.
June product updates: Competitive Intel and Prospecting
June product updates are here and include improvements to two of our core tools: Market Explorer – for apps/publishers tracking competitors, and Report... Read more.
How Tubi, Audiomack, Hopper outperform bigger brand competitors
The BRAG Index for Q1 2023 is live today and recognizes Tubi, Audiomack, Hopper, Temu, and TikTok rank #1 in their respective categories... Read more.
The answers to your next advertising play are now in Market Explorer
Your competitors’ advertising activity is now available in Market Explorer. This means that when you go to Market Overview to see how your competitors... Read more.
Growth plateau? How Sephora grew like Temu – without the million dollar budget
The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from... Read more.
Playing Offense v. Defense with Search Ads
Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among App Store Search Ads. In fact, all of the #1 Most Downloaded... Read more.
3 Mobile Ad Strategies that are Winning World Cup Viewers
3 Ways to Win with Mobile Ad Campaigns for Sporting Events If you’re a mobile marketer, you can look to World Cup advertising activity for inspiration on how to... Read more.
Cash App, SHEIN, McDonalds drive mobile performance and brand growth: BRAG Index II
As young apps like BeReal can become the most downloaded, non-gaming app globally seemingly overnight, it’s a reminder that top apps should aim to... Read more.
Top Sports Betting apps gain half a million new installs last week
As college football kicked off in the U.S. on August 27, the top 5 Sports Betting apps did too, accumulating half a million downloads through Labor Day. This combined... Read more.
Peloton IAP Revenue grew 200% since CEO transition
Peloton IAP Revenue increased 200% in just three months after the appointment of Barry McCarthy to CEO. Since April, worldwide IAP Revenue has been climbing... Read more.