Srinivas KC

Author

Srinivas KC

Srinivas KC is the VP and GM of InMobi DSP. He heads the global performance business for InMobi. He is based in San Francisco, and has been at InMobi since 2011. Prior to this role, Srinivas led strategy and business finance for InMobi’s global publisher business. Before InMobi, Srinivas was part of the leadership team at Capillary Technologies, an Indian SaaS startup, and a consultant in the Technology Sector at Frost & Sullivan Asia Pacific. Srinivas is a global citizen, having traveled to over 30 countries, and worked in over 10 countries including the U.S., South/Southeast Asia and China. He holds an MBA from the Indian Institute of Management, Ahmedabad, and a Bachelor’s degree from the Indian Institute of Technology, Kharagpur.

How to Make Better Creatives for In-App Performance Advertising

by Srinivas KC November 6, 2019 0

As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creatives right is now one of the key pillars of... Read more.

Srinivas KC

Author

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