TikTok
Snapchat
Updated January 29, 2024 • Trailing 12 Months; 90-Day Lag
TikTok
Private
Snapchat
SNAP
TikTok (Private) vs Snapchat (SNAP) apps
Snapchat is a social media app that enables sending photo and video messages to friends. The user experience revolves around the camera. TikTok positions itself as an "Entertainment" platform, and the content feed is central to the user experience. Both platforms are known for having appeal among younger users, while also attracting older generations.
TikTok
Snapchat
TikTok vs Snapchat: cross-app usage
Percent of Snapchat users using TikTok
Percent of TikTok users using Snapchat
Percent of TikTok users that use Snapchat
The number of devices who have opened TikTok at least once over the last 30 days divided by the sum of devices who have opened both Snapchat and TikTok at least once over the last 30 days.
Percent of Snapchat users that use TikTok
The number of devices who have opened Snapchat at least once over the last 30 days divided by the sum of devices who have opened both TikTok and Snapchat at least once over the last 30 days.
TikTok vs Snapchat app relative size analysis (Monthly users, US)
TikTok
Snapchat
Notes
Snapchat had 16% more daily users than TikTok in the most recent month, compared to 3% more a year ago.
Additional app insights
Competitive intensity among top Social Media apps
Explore Social Media market dynamics and user engagement levels of top apps in the category.
Social Media usage trends
Highest and lowest DAU growth YoY in the last 90 days
